Greater Madison Chamber of Commerce Selects Ideas That Evoke® and Hardin Design & Development to Build New Website and Digital Presence

Ideas That Evoke® – a Madison-based social media, influencer and PR agency serving clients in the beauty, lifestyle and luxury industries – was recently awarded a website rebrand project by the Greater Madison Chamber of Commerce in partnership with Hardin. Since its foundation, the Greater Madison Chamber of Commerce has been the voice of local businesses working to strengthen the Madison economy while preserving and improving the community’s quality of life.

As one of the fastest-growing independent creative agencies in the country, Ideas That Evoke will be responsible for rebranding the Greater Madison Chamber of Commerce’s digital presence to best represent the organization’s direction for the coming years. Evoke, which was recently named to the Inc. 5000 roster of fastest-growing private companies in the United States and recognized as the No. 8 Top Company in the State of Wisconsin, is well-equipped to position and generate awareness for the Greater Madison Chamber of Commerce through content development, innovative design and digital strategy.

“As a member of the Chamber and a Madison-based agency, we share and support many of the same ideals as the Greater Madison Chamber of Commerce,” said Kelly Ehlers, Founder and President of Ideas That Evoke. “At Evoke, we work to pioneer the digital strategies of a multitude of industry-leading brands around the world, but our agency is deeply committed to our local roots. We are thrilled to partner with the Greater Madison Chamber of Commerce to continue growing the local business sector and foster entrepreneurial success in Madison.”

Supporting a network of nearly 1,300 members from a diverse set of organizations, the Greater Madison Chamber of Commerce champions the cultivation of world-class ideas and promotes the progressive future of Madison-area businesses. Evoke will offer its creative storytelling and design expertise to transform the Chamber’s digital presence, support the organization’s economic development efforts, and emphasize its role as the voice of the vibrant Greater Madison business community. The new digital platform will highlight Madison’s position as an entrepreneurial epicenter, and further detail the Chamber’s mission to make the local region a global hub for future innovators.

The Greater Madison Chamber of Commerce is the latest win for Ideas That Evoke, and joins a roster of clients across several industries, including: AC Hotel by Marriott, Procter and Gamble, Coty Beauty, Andis Company, Tide Dry Cleaners and Olivia Garden.

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About Ideas That Evoke® 
Ideas That Evoke, a social media, digital and PR agency located in Madison, WI, was recently named the #325th Fastest Growing Private Company in America by Inc. Magazine’s annual Inc. 5000 List. The agency, founded by Kelly Ehlers in 2009, is rooted in solving business challenges through the innovative use of social media, influencer marketing and disruptive creative. To learn more about Ideas That Evoke®, visit http://www.IdeasThatEvoke.com, like us on Facebook and follow us on Instagram and Twitter.

Datica Releases Observations from 7 Healthcare Technology Industry Icons

Datica, the leading cloud platform for digital health applications, today published its seminal Thought Leadership Gallery titled “Rethinking Health Technology” for key stakeholders in healthcare. Industry luminaries like Gregory Ator, MD; Brad Schwartz, MD; Jocelyn DeWitt, PhD; Jacob Behrens, MD, Matt Fenty, Marc Chasin, MD and Lyle Berkowitz, MD share their unique perspectives on technology’s impact on healthcare in this e-book. This thought leadership collection allows readers to get a glimpse into the strong stance each of these clinicians hold on the topic of technology, including where it fits well, where it doesn’t fit and what can be done to improve the healthcare technology landscape.

Datica’s first Thought Leadership Gallery delivers powerful thoughts around questions these notable figures consider as they work in an industry on the cusp of radical transformation. Some of the questions posed include:

• Should the industry take a standardized approach to how it adopts and deploy new capabilities?
• Will technology bring back joy to the clinician workflow?
• Has the industry begun aligning incentives to promote innovation?
• Should the Health Insurance Portability and Accountability Act (HIPAA) be changed to allow for innovation?
• How do clinicians feel about patients owning their own records?
• Is patient stratification the next frontier for improving patient outcomes?

“The Thought Leadership Gallery gives a voice to physicians and clinicians who are at the heart of healthcare’s digital revolution,” said Datica CEO and Chief Privacy Officer Travis Good, MD. “With minimal input into the digital tools that are often selected, vendors don’t have a compelling reason to understand the specific needs of clinicians, and that ultimately impacts patient care. Our series of thought leadership papers will help professionals on all sides of the healthcare prism understand those clinician needs for delivering better outcomes.”

Download Datica’s full Thought Leadership Gallery here to learn how influential industry thinkers and doers are assessing the impact of technology on healthcare.

About Datica 
Datica is the platform for digital health success. We solve the problem of HIPAA compliance in the cloud, and enable secure data exchange between digital health and EHRs. Customers and partners across healthcare trust Datica to ensure the barriers for digital health are removed so innovation can happen faster. For more information please visit https://datica.com.

Eric Weiner, Journalist, Best-Selling Author and World Traveler, to Keynote Chamber’s 65th Annual Dinner

FOR IMMEDIATE RELEASE (Aug. 22, 2017)

Contact: Erik Greenfield, Communications Manager, 608-443-1952 (office), 608-669-7884 (cell)

MADISON – Best-selling author and global traveler Eric Weiner will be the keynote speaker at the Greater Madison Chamber of Commerce’s 65^th Annual Dinner on Sept. 27 at the Monona Terrace Community and Convention Center. His latest book, The Geography of Genius, explores the history of places from ancient Athens to Renaissance Florence to modern-day Silicon Valley to show how creative genius flourishes in specific places at specific times.

“As a foreign correspondent who has traveled the world seeking answers to life’s biggest questions, Eric Weiner is the perfect speaker to examine how place inspires creativity, produces innovators and encourages curiosity,” said Chamber President Zach Brandon. “Eric’s travels have given him fascinating insights into how and why certain places are well-positioned to cultivate genius, and we are excited to welcome him to the ground level for the next big thing.”

In addition to The Geography of Genius, Weiner is also the author of The Geography of Bliss: One Grump’s Search for the Happiest Places in the World, a New York Times best-selling memoir of his travels to countries that are known for their happy people, and Man Seeks God: My Flirtations with the Divine, a book based on his travels of the world in search for an experience of the divine. He has also traveled the globe as an award-winning correspondent for National Public Radio, the BBC and The New York Times, and his commentaries have appeared in the Los Angeles Times, The Washington Post, Slate and The New Republic. Learn more at http://www.ericweinerbooks.com/

Presented by Wells Fargo, the Chamber’s 65^th Annual Dinner will bring together 1,000 business and community leaders for an engaging program featuring speakers, networking, music and more. To register, visit here: http://greatermadisonchamber.com/programs-events/annual-dinner/

About the Greater Madison Chamber of Commerce:
The Greater Madison Chamber of Commerce is the voice of business with nearly 1,300 organizations – ranging from one-person shops to corporations with more than 10,000 employees – working to bring the Greater Madison area to its full potential. The Greater Madison region is a leader in innovation. From cutting-edge technologies to distinctive retail shops to inventive services and products, our members vary greatly but are united by the region’s entrepreneurial spirit. More information can be found at greatermadisonchamber.com.

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Madison-based Tech Startup Tackles $37B Problem

Media Contact Information:

info@tlnetworx.com

608-960-7242

Direct Contact Information:

Cameron C. Smith

csmith@tlnetworx.com

608-225-8012

Date for Release:

August 17, 2017

Madison-based Tech Startup Tackles $37B Problem

Madison, WI – Business professionals and educators understand how cumbersome technology can be. Meetings, lessons and lectures are quickly derailed when the in-room display won’t power up or a laptop won’t transmit video.

It’s estimated that 20% of corporate meetings in the United States start late thanks to technology issues, costing businesses over $37 billion per year in lost productivity. Worse yet, businesses are spending north of $100 billion each year on meeting room technology – and still 88% of attendees voice frustration.

Schools and universities face a similar problem. 55% of educational spaces are incorporating presentation technology; however, the majority of teachers refrain from use due to “discomfort” or “lack of confidence.”

Madison-based tech startup TechLogix Networx aims to solve the problem. Founded by two audio-visual industry veterans, TechLogix seeks to automate collaborative spaces—the general term used for any area where two or more people share ideas and often digital content.

“For years we were part of the problem,” explains Cameron Smith, TechLogix CEO, about him and co-founder, Christopher Melendy. “We developed technology because we could, not necessarily because we should. The electronics industry in general stacked devices together to create Frankenstein systems when all users really needed was to share a simple PowerPoint. We founded TechLogix on the basic premise that technology must be affordable and deployable for every school and business, and it must be simple enough for anyone to use.”

This philosophy led TechLogix to develop several platforms which incorporate automation and hands-free control.

“Some of our solutions are extremely simple, like locking laptop adapters to presentation cables so they never get lost,” continues Mr. Smith. “But our flagship technology replaces the complex and expensive control system which is the failure point for most botched meetings.”

Earlier this year, TechLogix began shipping four product lines designed to streamline corporate and education presentations. Their most popular solution replaces the need for remote controls altogether—computers automatically connect to displays, and the room automatically turns on when people launch their presentation and off when they are done. This concept won TechLogix three technology awards at international trade events.

Simplifying audio-visual devices has pushed TechLogix into some unexpected markets. They’ve seen sales into retirement communities seeking to automate home theaters and retail stores looking to save energy by automatically powering down displays.

When asked about their technology philosophy, Mr. Smith responded “It’s all about simplicity. We’re not necessarily reinventing the wheel, just making it easier to use. Technology should make people more confident, not nervous. Presenting is already hard enough.”

About TechLogix Networx:

Headquartered in Madison, Wisconsin, TechLogix designs, develops and manufactures technology for the custom installation and commercial audio-visual markets. They are uniquely focused on collaboration products, as well as emerging technology such as fiber optics, automated controllers, AV over IP, and 18G digital video. Additional information is available online at www.tlnetworx.com

M3’s 2017 Health Benefits Trend Report Released

M3 has released the M3 2017 Health Care Trend Report. This is an annual publication highlighting the position of health insurance costs and plan designs throughout the state of Wisconsin. The report contains data collected from M3 clients across a variety of industries, sectors, sizes and markets.

The information within the report provides private and public sector organizations with a benchmark to compare their own employee benefit plan types, costs, deductibles, co-payments, and more, with the rest of the state. The report includes insight as to how employers are using benefit plan design to keep costs down, as well as how different size employers are proceeding through the current marketplace.

According to this year’s report, health plan premiums experienced a 7.7% growth change over the last year. This is the highest rate of change since 2011.

If you’d like to have a discussion on specific report findings in relation to your organization, contact your M3 Account Executive. Hard copies of the report are available upon request.

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About M3

M3 Insurance offers insight, advice and strategies to help clients manage risk, purchase insurance and provide employee benefits. We are committed to being experts in both the products we represent and the industries we serve. Our people advance M3’s competitive advantage in the marketplace, and our focus on community builds better places to live and work. M3 is consistently ranked a top 100 broker in America.