Behind the Business at American Girl, Inc.

This program is an exclusive benefit for Chamber members. Its purpose is to feature a Chamber business and CEO, showcase business accomplishments, learn about the impact on the community and provide members an opportunity to for a special tour of the facility.

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Details:
Tuesday, June 12
7:45 – 9:00 a.m.

Timeline:
7:45 – 8:00 a.m. – Registration and light breakfast (coffee/bagels/muffins)
8:00 – 8:30 a.m. – Brief update from Ellen Brothers and Q&A
8:30 – 9:00 a.m. – Short tour of facility

Location:
American Girl
8300 Fairway Place
Middleton, WI  53562

Attendees:
Limited to approximately 30 people. 2 per company.

Business Overview:
American Girl, headquartered in Middleton, WI, is one of the nation’s top direct marketers, children’s publishers, and experiential retailers. Since its inception in 1986, American Girl has devoted its entire business to celebrating girls ages 3 to 12. Through an array of premium-quality books, dolls, clothes, and accessories, American Girl has earned the loyalty of millions of girls and the praise and trust of parents and educators.

Tour Details:
The tour will consist of a walk-through of the American Girl campus in Middleton.

About Ellen Brothers, President of American Girl, Inc:
Ellen L. Brothers serves as president of American Girl and executive vice president of Mattel, and she also serves on the Mattel Leadership Team. Brothers joined American Girl, which is headquartered in Madison, WI, in 1995 and was named president of the company in 2000. Under Brothers’ direction, American Girl has grown to become one of the top 25 consumer cataloguers in the country and recently expanded into the entertainment industry with several television movies and a feature film release. In addition, American Girl is one of the nation’s leading children’s publishers and experiential retailers, with its renowned American Girl stores in Chicago, New York, Los Angeles, Atlanta, Dallas, Boston, Minneapolis, Denver, Kansas City, Seattle, and St. Louis. For over 25 years, American Girl has devoted its entire business to celebrating girls ages 3 to 12. A wholly owned subsidiary of Mattel, Inc., the world’s leading toy company, American Girl is one of the nation’s top multi-channel marketers, with direct, retail, and publishing divisions to serve the American Girl brand and its customers.

About the program: Ever wonder how a business got its start or how it manages daily operations? Behind the Business offers a closer look at the inner-workings of a local business. Join fellow members for a special tour of the facility and lessons learned from the company executives.