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IceBreaker 2024


This is our moment. The moment we seek something greater for our region, our organizations and ourselves.

Today, we will explore the power of “IF” – a portal to the untapped and boundless.

We will turn the enigmatic make-believe into purposeful making and believing. We will not rest on the convention and simplicity of “Why?” but look to challenge ourselves to consider “What if?”

Join us in imagining a place where possibility is our reality. Where “no, because” is replaced with “yes, if.”

Welcome to our 10th annual IceBreaker.


Arctic Circle Sponsor

Glacier Sponsor

Elevate Local Sponsor

Dessert Sponsor

Registration Sponsor

Design Sponsor

Marketing Agency - Sunday Paper

Ice Floe Sponsors

Student Sponsors

Small and Emerging Business Sponsors

6AM Marketing
Aberdean Consulting
Blueprint Events, LLC
Culver’s on Todd Drive – Madison
Vicki Wagener Agency – American Family Insurance

Table Sponsors

Adams Outdoor AdvertisingAnesis TherapyAssociated BankBaker TillyBank of Sun PrairieBlain’s Farm & FleetCulver’s-Todd Drive MadisonEpicESPN MadisonFleetworthy SolutionsFrank ProductionsGodfrey & KahnHealthX VenturesIdeal BuildersImageMover J.H. Findorff & Son Inc. JP CullenKennedyCKollath CPALake Ridge BankMorgan Murphy MediaThe QTI Group • ​Sergenian’s Floor CoveringsSMART SPACES | BSISprinkman Real EstateSSM Health – Wisconsin • Stark Company RealtorsStrang, Inc.Tandem HRUnited Way of Dane CountyWisconsin Bank & Trust – A Division of HTLF Bank


Phil Lindemann

New Horizons Architect, Epic

Phil works with software teams to invent new ways for the healthcare community to work together using technology. He has launched and grown new products that are used around the world, including laboratory diagnostics, surgery management, artificial intelligence and, most recently, a system for multi-institutional research called Cosmos.

Justin Shaifer

Founder, Fascinate Media

Justin (aka “Mr. Fascinate”) is an award-winning science communicator, TV host, producer, and STEMbassador on a mission to make science cool. He is turbo-charging STEM education through immersive experiences and content using 3D effects, virtual production and generative AI at his studio space, Fascinate House.

Quinton Maddox

Senior, Sun Prairie West High School

Quinton’s passion for learning other cultures and exchanging ideas with social entrepreneurs led him to be a teen ambassador with the Global Excursions program with CEOs of Tomorrow. He has also taught financial literacy at several schools and organizations in Greater Madison and served as Lead Organizer/Executive Producer for a TEDx event.


Bernie Witzack

Founder & Artist, bernie & zuzu

bernie & zuzu is a Madison art studio that creates hand-painted and hand-printed apparel, accessories, home goods and more in small batches. Bernie’s art is featured in this year’s thematic design, and she is capturing today’s event via live art produced on the floor of the Kohl Center. This commissioned work will be used for future Chamber brand projects including BeMadison.


10:30 a.m. Registration Opens
11:00 a.m. Program Begins
11:10 a.m. Welcome Remarks
11:40 a.m. Chamber President Zach Brandon
11:55 p.m. Speakers
12:50 p.m. Chamber President Zach Brandon
  1:00 p.m. Program Ends


Click here for updates on current Chamber projects!