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Pressure Chamber

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Five diverse and exciting companies compete in this popular pitch program in front of an all-star panel of investor judges and a live audience during Forward Fest.

The winning company is chosen by a combination of judges’ scoring and audience votes. Audience members also have the opportunity to ask questions of our presenting companies. In addition to receiving the coveted “golden suitcase,” the winning company will also earn a spot on the Chamber’s exclusive Madison-area startup delegation to San Francisco this fall for meetings with top Silicon Valley investment firms.

Past Pressure Chamber winners have credited the initiative for helping their company close successful funding rounds. Additionally, Pressure Chamber has been recognized by both the International Economic Development Council and Steve Case’s Rise of the Rest Summit as an entrepreneurship and economic development best practice. Participating companies have included EatStreet, Propeller Health, Redox, Datica, Fetch Rewards, HealthMyne, Cardigan, AkitaBox, Moxe, DotCom Therapy, Fishidy, bluDiagnostics, POLCO and more.

The 2019 Pressure Chamber finalists are:

–American Provenance (Mount Horeb) – Manufacturer of handcrafted, natural personal-care and wellness products founded by a former middle school science teacher and launched on his fourth-generation family farm.

–Goods Unite Us (Madison) – Makes it easy for consumers to align their purchases with their politics, with a free app allowing customers to instantly see the politics of more than 4,000 brands and companies and to search by politician to see which companies are donating to them.

–NovoMoto (Madison) – For-profit social enterprise that provides clean electricity, with rent-to-own solar-powered systems, to off-grid communities in sub-Saharan Africa.

–OnLume (Madison) – Medical device company developing an intuitive platform for precise fluorescence image-guided surgery, providing surgeons with critical information on tissue types, features and function in real time during surgery.

–The Virtual Foundry (Stoughton) – Materials company that makes and sells metal 3D printing filaments that work in printers made for plastics.


Pressure Chamber is presented by Michael Best & Friedrich LLP.

Sponsored by the State of Wisconsin Investment Board, Wisconsin Alumni Research Foundation, Wisconsin Economic Development Corporation, American Family Ventures, Baird Capital, 4490 Ventures, HealthX Ventures, LSB and Rock River Capital Partners.

For additional questions, contact:

Kevin Little
Vice President
Greater Madison Chamber of Commerce
(608) 443-1949