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Pressure Chamber


When: August 16, 2022, 3-4:30 p.m. (Live Pitches), 4:30-6 p.m. (Happy Hour/Networking)
Where: Majestic Theatre, 115 King Street, Madison, WI 53703
Cost: Free for Chamber members, $20 for non-members

The Chamber has announced the five finalists competing in this year’s Pressure Chamber startup initiative, which returns to the Majestic Theatre on Aug. 16 during Forward Fest, Wisconsin’s largest technology and entrepreneurship festival.

Presented by Michael Best & Friedrich, Pressure Chamber features emerging companies pitching in front of national investors and a live audience. The winning company receives the coveted “golden suitcase,” representing a reserved spot in the Chamber’s exclusive Greater Madison startup meetings with top Silicon Valley investment firms this fall.

In addition to helping choose the winner, attendees get to enjoy a happy hour and networking sponsored by Fetch Rewards.

NOTE: In fairness to all the participating companies, the doors will close and entry will be denied once the first company takes the stage.


— Benny (Madison): A Techstars ’22 company that helps employees take full advantage of their Employee Stock Purchase Plans (ESPPs) by getting them the money they need to maximize their benefits.

— Fleet Cycles (Monona): An electric cargo bike startup focused on decreasing vehicle and equipment emissions, reducing operating costs and increasing positive health outcomes for commercial customers.

TRACE (Madison): A first-to-market mobile application for the Transgender and Nonbinary community and its Allies to document transition and build community.

— Voximetry (Madison): A healthtech company with software designed to increase tumor response and overall survival in prostate cancer patients receiving Radiopharmaceutical Therapy.

— Yips Yogurt Chips (Madison): The first sweet and crunchy chips made from real probiotic Greek yogurt; no fridge required.


Pressure Chamber is presented by Michael Best & Friedrich LLP.

Sponsored by the State of Wisconsin Investment Board, Wisconsin Alumni Research Foundation, UW–Madison Office of Business Engagement, Wisconsin Economic Development Corporation, American Family Ventures, Baird Capital, 4490 Ventures, HealthX Ventures and Rock River Capital Partners.

Reception Sponsor: Fetch Rewards

For additional questions, contact:

Kevin Little
Vice President
Greater Madison Chamber of Commerce
(608) 443-1949