Metro Metrics May 2025

Metro Metrics is a monthly data snapshot that explores key economic indicators reflecting the health of the Madison Metro economy.

Latest data shows strength in Madison Metro labor, housing markets

Greater Madison’s labor market remains strong, with one of the lowest unemployment rates in the country (Fig. 1). In fact, the region has lower unemployment than 94% of the metro areas nationwide. 

In April, the total number of jobs in the Madison Metro increased slightly compared to March (Fig. 2). The industries with the most job growth were information – which has grown an average of 4% annually over the past five years – along with education and health services. Included within the information super sector are software publishing jobs, in which the Madison Metro now has the highest job concentration in the country. 

Housing permits approved in the Madison Metro are down compared to the same period last year, largely due to a higher than typical volume of units approved in February 2024 (Fig. 3). Permitting levels continue to exceed all pre-pandemic years, with many projects currently in the pipeline.  

Passenger traffic at Dane County Regional Airport has returned to pre-pandemic levels, with 5.3% more passengers arriving or departing this year compared to the same period last year (Fig. 4). Service offerings have also expanded with the return of seasonal nonstop flights to Los Angeles and additional daily nonstop service to New York City.  

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Chamber leadership advocates for R&D funding during DC visit

Last week, Chamber leadership was in Washington, D.C., advocating for the preservation and prioritization of federal investments in research and innovation. In addition to significant breakthroughs in new technologies and medical advancements, agencies such as the National Institutes of Health, National Science Foundation, Department of Defense and Department of Energy provide critical funding that advances U.S. interests.

The Greater Madison Chamber is a founding member of the Business for Federal Research Funding coalition. Since its founding in 2017, this national alliance of more than 50 chambers of commerce and business organizations has worked to ensure robust federal research funding remains a priority in the federal budget.

In meetings with congressional leaders, our message emphasized the strong economic return on investment and the growing risk of losing advanced research and development jobs to other nations. The United States’ defense readiness and innovation edge rely on sustained funding of these essential programs.

Wisconsin Policy Forum Releases State Budget Analysis

By Chamber staff

The Wisconsin Policy Forum recently released a Budget Brief report on Gov. Tony Evers’ 2025-27 proposed state budget. The report provides a detailed synopsis of the state’s fiscal picture, noting many opportunities – including a more than $4 billion budget surplus to draw from – as well as challenges, including rising inflation, uncertainty in federal funding and a record number of referenda by municipalities and school districts across the state. 

The Governor proposes using a significant portion of the state’s reserves, prioritizing K-12 education, shared revenue to local governments and funding for the Universities of Wisconsin. To pay for the new spending, the Governor proposes raising individual and corporate income taxes as well as limiting state incentives for manufacturers and capital gains. GOP leaders have signaled opposition to the Governor’s proposed spending plans, likely crafting their own plan from scratch through the Joint Committee on Finance. 

Also included within the report is a special in-depth analysis of the state’s childcare situation. The Chamber supported this work as part of continued advocacy to support public- and private-sector strategies that reduce barriers to entry for entrepreneurs and workers in the childcare industry. The Governor’s budget proposes spending $480 million over two years to fully reinstate the Child Care Counts program, which provides payments to childcare providers. The report estimates an unmet demand for childcare in Wisconsin of between 32 and 40%. Filling that demand would cost an estimated $655 million to $2 billion total. 

Wisconsin is not alone in this challenge. State governments across the country are using a variety of policy approaches to address both access and cost of care. In addition to direct funding, states have created employer cost-sharing and tax incentive programs (see Table 1).

Read the full report from the Wisconsin Public Policy Forum here.

Chamber announces Madison Common Council endorsements

Voice of business supports candidates focused on growth, economic opportunity

MADISON (Feb. 20, 2025) – The Greater Madison Chamber of Commerce Board of Directors today announced its endorsements in the April 1 elections for Madison Common Council. The endorsement from the Chamber’s 48-member Board highlights candidates who demonstrate strong leadership on business and economic issues and is based on several factors, including alignment with the Chamber’s Belong advocacy agenda.

“We need innovation, creativity and decisive action from our elected officials,” said Chamber President Zach Brandon. “These candidates have the right experience and will move quickly to address our collective challenges and help our region achieve shared prosperity.”

The Chamber Board is proud to endorse the following candidates for Madison Common Council (I = incumbent):

District 1: John W. Duncan (I)
District 2: Will Ochowicz
District 3: Derek Field (I)
District 4: Mike Verveer (I)
District 5: Regina Vidaver (I)
District 6: Davy Mayer
District 7: Badri Lankella
District 9: Joann Pritchett
District 10: Yannette Figueroa Cole (I)
District 11: Bill Tishler (I)
District 14: Isadore Knox, Jr. (I)
District 15: Ryan Koglin
District 16: Sean O’Brien
District 18: Carmella Glenn
District 19: John Guequierre (I)
District 20: Barbara Harrington-McKinney (I)

To read candidate questionnaire responses and learn more, visit here.

The Greater Madison Chamber of Commerce is the voice of business with more than 1,200 organizations – ranging from one-person shops to corporations with more than 10,000 employees – working to bring the Greater Madison region to its full potential. Learn more at  madisonbiz.com.

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Chamber Launches “Wayfarers” Video for Talent Attraction

FOR IMMEDIATE RELEASE (Dec. 9, 2024) 

Contact: Erik Greenfield, Communications Manager, 608-443-1952 (office), 608-669-7884 (cell) 

Chamber Launches “Wayfarers” Video for Talent Attraction
Video part of project package aimed to position Greater Madison as the ultimate destination for talent and innovation 

MADISON – Today, the Greater Madison Chamber of Commerce announced the launch of “Wayfarers,” a talent recruitment video that captures the essence of why Greater Madison is the place to make a career, make a life and make a difference. This project is part of a comprehensive package of initiatives designed to showcase Greater Madison as the ultimate destination for talent, innovation and opportunity. 

“This video is not just a promotional piece – it is also an invitation to discover and explore Greater Madison,” said Chamber President Zach Brandon. “It reflects the vibrant energy, opportunities and sense of belonging that define this place. This is about putting our region into the decision set for global talent, and we are thrilled about the message it delivers.” 

Developed in collaboration with project partners Sam Li and Sunday Paper, “Wayfarers” draws upon decades of brand research to authentically position Greater Madison as a top choice for talent recruitment. The video is available to organizations for embedding on their websites, ensuring its message reaches audiences far and wide. 

You can watch the video here: madi.sn 

In addition to the video, the Chamber is launching several complementary initiatives in partnership with Sunday Paper: 

• BeMadison.com: A dynamic portal to support talent recruitment by amplifying Madison’s unique place-based positioning. 

• The Madison Pitch: An annually updated presentation toolkit that empowers organizations with the winning playbook for promoting Greater Madison. 

• MakeMadison.com: A multicultural recruitment website featuring diverse voices and stories making the authentic case for Greater Madison. 

• Virtual Reality Talent Recruitment Platform (Version 2.0): Offering expanded experiences, opportunities and space for organizations to engage prospective talent.

For more information about the “Wayfarers” video or to obtain the embed code, please contact Erik Greenfield at: erik@madisonbiz.com 

About the Greater Madison Chamber of Commerce: 
The Greater Madison Chamber of Commerce is the voice of business with more than 1,200 organizations – ranging from one-person shops to corporations with more than 10,000 employees – working to bring the Greater Madison area to its full potential. The Greater Madison region is a leader in innovation. From cutting-edge technologies to distinctive retail shops to inventive services and products, our members vary greatly but are united by the region’s entrepreneurial spirit. More information can be found at madisonbiz.com. 

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