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Photo by Richard Hurd

Cresa Completes Sale in Fitchburg to Bring Community to Former Industrial Property

Madison, WI – Cresa Madison finalized the sale of a former industrial manufacturing property in the City of Fitchburg. 3101 Fish Hatchery Road will now be redeveloped to a mixed-use building with retail, office and market rate apartments.

The property was previously occupied by All-Juice Midwest, and has been sold to Inventure Capital, LLC. The original 5.2 acre industrial use property, shuttered for the past three years, will be redeveloped to include 10,000 square feet of commercial space, a parking garage, and 160 apartments. Cresa was hired by the seller to search for buyers and oversee the sale of the property.

“We are pleased that we were able to find a reputable, new owner for this site,” says Matt Apter, Cresa Managing Principal. “This property sale was slightly more complicated due to issues with the current building conditions, environmental challenges that require cleanup, as well as the City of Fitchburg rezoning the area and wanting to take ownership of part of the property” Apter adds.

As part of the transaction, a portion of the original property will be dedicated to the City of Fitchburg for a road reconstruction project that will extend Traceway Drive, opening up adjacent farm land for future redevelopment. This is part of the City of Fitchburg’s long term vision to revitalize the Fish Hatchery Road corridor, including total reconstruction of the road itself and working with developers to increase the density and urban attraction of one of the oldest and highest traffic gateways to the South from downtown Madison.

“This is the first step in redeveloping another major urban corridor in the greater metro area. We’ve seen the exciting changes that are happening on East Wash, University, Park Street and other important corridors, bringing together a combination of housing density, local commercial and retail businesses and office to create dynamic urban centers,” says Michael Thorson of Inventure Capital. “City officials have an ambitious, forward-looking plan to reinvigorate Fish Hatchery Road and bring that vision to Fitchburg, and we are thrilled to be a part of it.”

“We have a long, outstanding relationship with Cresa, and this is the second complex infill site we’ve worked with them to acquire for redevelopment. We are impressed by their ability to patiently navigate complicated sales involving environmental, regulatory and governmental issues through to successful purchase,” adds Michael Thorson.

“It is satisfying to be a part of a project that is revitalizing the community,” adds Matt Apter. “Cresa is proud to be a part of these types of projects that are better for our community as a whole.”

Demolitions for the new development is underway, with final approvals and building construction slated to begin in March, for opening in June of 2021.

About Cresa
Cresa is the world’s largest commercial real estate advisory firm that exclusively represents occupiers and specializes in the delivery of fully integrated real estate solutions.  Delivered across every industry, Cresa’s services include Consulting, Facilities Management, Global Portfolio Solutions, Investment Banking, Lease Administration, Location Strategy & Economic Development Incentives, Project Management, Transaction Management and Workplace Intelligence.  With over 1,000 employees in more than 80 offices globally, Cresa partners with occupiers everywhere. For more information, visit


Photo by Richard Hurd

The Alliance Board Selects its 2020 Officers


Jennifer Austin, Director of Marketing and Product Development
Telephone 608.210.6639; E-mail:


MADISON, Wis. (February 20, 2020) ─ The Alliance board elected its officers for 2020 on February 6, 2020.

     The Alliance executive committee:

  • Board Chair: Wendy Culver, chief human resources officer, Mead & Hunt, Madison, Wis.
  • Vice Chair: Diana Clark, benefits manager, Promega Corporation, Madison, Wis.
  • Executive Committee Member: Mick Gronewold, owner, Fehr Graham, Rockford, Ill.

Larry Pribyl, CFO of Trachte, retired in 2019 as chairman of The Alliance Board of Directors and his seat remains vacant.

The Alliance Board of Directors works together with staff to set the direction for The Alliance. The Alliance is an employer-owned not-for-profit health cooperative that moves health care forward by controlling costs, improving quality, and engaging individuals in their health. Its members include more than 275 self-funded employers and insurance trusts across the Midwest.

     Other board members for The Alliance includes:

To learn more about The Alliance Board, please visit:

Photo by Richard Hurd

Capitol Bank Hires Matt Roegner as Senior Vice President Commercial Lending

Madison, WI (February 20, 2020): Ken Thompson, President and CEO of Capitol Bank, is pleased to announce the hiring of Matt Roegner as Senior Vice President Commercial Lending. Matt’s nearly 35 years of banking experience spans Wisconsin, Iowa and Illinois, allowing him to become an expert in commercial lending and treasury management. Matt is especially adept with commercial lending in the areas of owner-occupied real estate, income-producing real estate, inventory/equipment financing and asset-based lending. His resume includes managing a team of over 300 employees and a loan portfolio of over $225 million. Matt holds a bachelor’s degree in finance from the University of Iowa and has completed the Graduate School of Banking. He is also a graduate of the Kellogg School of Business in Executive Business Management & Leadership.

“Matt has an impressive amount of experience. We look forward to utilizing his expertise on our talented and capable team of commercial lenders,” said Thompson.   

Matt’s community involvement has included Rockford Area Economic Development Commission, Rockford Leadership, Rockford Local Development Corporation, Growth Dimensions Economic Development, Illinois College of Medicine, Rockford Pro-Am, Stateline United Way, Stateline YMCA, School District of Beloit and Stateline Youth Sports Association.

Matt’s hobbies include hunting, skiing, golfing and spending time with his family. He especially enjoys traveling in support of his three adult children and their athletic endeavors.

About Capitol Bank: Capitol Bank, locally owned and operated since 1995, is committed to serving the communities in which we live, work and do business. We are proud of the partnerships we have established with organizations, businesses and individuals in the Dane County area. Our philosophy of community support is demonstrated at the corporate level, as well as in the time and energy our employees devote to our community each year. Capitol Bank is Member FDIC.

Photo by Richard Hurd

CEC Receives National Excellence in Business Award from National Systems Contractors Association

Hiawatha, IA (Feb. 19, 2020) – Communications Engineering Company (CEC), a nationally recognized technology systems integrator, is pleased to announce that it has been recognized by National Systems Contractors Association (NSCA) with an Excellence in Business award in the category of Differentiating Strategies.

The company has aligned the sales organization to concentrate on customer-driven initiatives allowing CEC’s sales professionals to focus on one-on-one support across technology suites. Customers enjoy one point of contact for audio, video, fire & security, IT, healthcare communications, and two-way communications solutions. World class technology service and support is available locally across their footprint in Iowa, Wisconsin and Minnesota.

“This new sales strategy not only provides our customers with a better experience, but also prepares us for long-term, sustained growth,” stated CEC Vice President of Sales Tyler Ebnet. “Our dedication to customer-focused selling also helps us create new services and solutions to better support the way our clients work, including our new Managed Systems Program (MSP), which rolled out in January 2020.”

By packaging the latest technology into an affordable monthly subscription across a three-year term, the Managed Systems Program offers a built-in refresh cycle so customers can stay current with technology.

NSCA also recognized Ebnet with a 2020 Randy Vaughan Founder’s Award, which is granted to a select number of professionals across the country who hold management or decision-making roles within a commercial integration firm.

CEC will be recognized along with five other integration firms for its Excellence in Business award at NSCA’s 22nd annual Business & Leadership Conference, held Feb. 26-28, 2020, in Irving, Texas.

To learn more about CEC and its dedication to the customer experience, visit

About CEC
With offices in the Midwest serving local and national customers, CEC offers solution design, integration, and technical services specializing in audio/video, fire and security, healthcare communications, IT, and two-way communications. Focused on creating world class technology experiences, the CEC team partners with clients to understand their businesses, tailor solutions, and plan for future technology needs. To learn more, visit

About NSCA
The National Systems Contractors Association (NSCA) is the leading not-for-profit association representing the commercial low-voltage electronic systems industry. NSCA is a powerful advocate for all who work within the low-voltage industry, including systems contractors/integrators, product manufacturers, consultants, sales representatives, architects, specifying engineers, and other allied professionals. 


For more information:
Angie Worrell, Director of Marketing or 319-294-9000

Photo by Richard Hurd

‘The Immortal Life of Henrietta Lacks’ Author Rebecca Skloot to Discuss Ethics in Science During Lecture

Contact Information: Shauna Breneman, Communications Director
Office: (608) 262-8862


Science writer Rebecca Skloot to speak at free Wisconsin Union Directorate Distinguished Lecture Series Committee event in Memorial Union

MADISON – Award-winning science writer and author of “The Immortal Life of Henrietta Lacks” Rebecca Skloot will speak at a free lecture in Shannon Hall at Memorial Union on March 4 at 7:30 p.m. as part of the Wisconsin Union Directorate (WUD) Distinguished Lecture Series (DLS) spring lecture series. 

Specializing in narrative science writing, Skloot’s work has appeared in many publications, including The New York Times Magazine and O, The Oprah Magazine. Skloot is best known for her #1 New York Times bestseller “The Immortal Life of Henrietta Lacks.”

She also founded and serves as president of the Henrietta Lacks Foundation, which seeks to create an awareness of ethics in science and provides funding to those who have made important scientific contributions without their knowledge or consent.

Skloot will give a lecture, called “An Evening with Rebecca Skloot: An Intersection of Science & Ethics,” during which she will discuss her work as a science writer as well as scientific consent and research. Her lecture will be followed by a 30-minute question and answer session with audience members.

A free, general admission ticket is required for this event, which will first be made available to University of Wisconsin-Madison students Feb. 21 and then to other patrons Feb. 26. More information about how to obtain tickets will be announced on the event webpage soon.

This event is sponsored by the WUD DLS Committee members in their mission to bring influential people to the University of Wisconsin-Madison and create important and thought-provoking conversations.

Additional DLS events in spring 2020 include political strategist Symone Sanders on April 6, science educator Bill Nye on April 21, civic engagement activist Tiana Epps-Johnson on April 30, and a presidential forum March 30 and 31. 

WUD includes 10 committees and six Wisconsin Hoofers clubs that program thousands of events each year. WUD is part of the Wisconsin Union.

More information about upcoming DLS events is available at


About the Wisconsin Union Directorate Distinguished Lecture Series Committee

The Wisconsin Union Directorate Distinguished Lecture Series Committee contributes to the educational experience of University of Wisconsin–Madison students, Wisconsin Union members and community members by bringing engaging and influential people to campus. Founded in 1987, the series aims to expose the campus community to a diverse and vibrant array of people, backgrounds, and ideas. Learn more:

[Note to the editor: Click here to download a photo of Rebecca Skloot. Photo by Manda Townsend.]

To read this release online, visit