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Category: Expansions/Relocations

Photo by Richard Hurd

Thrill Factory Entertainment Set to Open in Madison

Madison, WI – The wait is nearly over! Thrill Factory, one of Wisconsin’s largest family entertainment centers, will open its doors this New Years Eve at East Towne Mall, bringing over 50,000 square feet of non-stop fun and excitement for all ages. Featured on the hit tv show, Shark Tank, Thrill Factory received deal offers from THREE of the famous sharks! This massive facility will offer a diverse range of attractions and activities designed to deliver unforgettable experiences for everyone from families to corporate groups. 

Thrill Factory will feature a 12-lane bowling alley, with four lanes located in a VIP section, ideal for hosting private events and birthday parties. The center will also offer HyperBowling, a modern twist on traditional bowling that adds an extra layer of interactive fun.

In addition to bowling, Thrill Factory will be home to:

  • State-of-the-Art Laser Tag Arena: Step into a futuristic, adrenaline-pumping laser tag experience, complete with special effects and multi-level gameplay.
  • Escape Rooms: Get ready to crack codes, solve puzzles, and test your wits in a variety of fully immersive themed escape rooms.
  • Arcade and Redemption Center: Thrill Factory’s arcade will feature the latest games, and players can redeem their winnings for fantastic prizes at the redemption center.
  • Mini Golf Course: A creatively themed mini golf experience that’s perfect for family fun or a friendly competition with friends.
  • Wizard’s Adventure: A magical quest for guests of all ages! Embark on an interactive journey to complete enchanted tasks and challenges.
  • Zombie Town Shooting Gallery: Prepare to be scared! Our haunted walk-through attraction will feature terrifying animatronics, special effects, and an unforgettable experience for thrill-seekers.
  • Restaurant and Bar: Take a break from the action and refuel at our full-service restaurant. We offer a wide variety of delicious options for everyone. For those seeking a more unique experience, we have a tiki bar, perfect for tropical vibes and island-inspired drinks. Our adults-only section comes with the added fun of a dumbwaiter, delivering food and drinks directly to guests from the bar below. Additionally, we feature one more themed bar within the center—styled like a lively pirate bar.

“We’re excited to create an all-in-one entertainment destination here in Madison,” said Guy Kitchell, founder of Thrill Factory. “From laser tag and escape rooms to our mini golf course and VIP bowling lanes, we’ve designed this facility to cater to guests of all ages and interests.”

Thrill Factory is also preparing for a wide range of private events, birthday parties, and corporate gatherings, with flexible packages available to suit different group sizes and needs.

Grand Opening Event – December 31, 2024

Thrill Factory will kick off with a grand opening celebration, offering special promotions, giveaways, and an exclusive first look at its incredible attractions.

About Thrill Factory

Located in East Towne Mall, next to Dick’s Sporting Goods, Thrill Factory Entertainment is Madison’s newest family fun center, offering laser tag, bowling, arcade games, escape rooms, mini golf, and more across its 50,000-square-foot facility. Designed to provide memorable experiences for guests of all ages, Thrill Factory is the go-to destination for family outings, corporate events, and parties.

For more information, visit www.thrillfactoryentertainment.com

For media inquiries, please contact:
Bryan Born
Sales & Events Manager
Thrill Factory Entertainment 
(608) 285-5584 Ext: 3bryan@thrillfactoryentertainment.com

Photo by Richard Hurd

Lexus of Madison has become Bergstrom Lexus of Madison

NEWS RELEASE

Contact:
John F. Bergstrom
Executive Chairman
Bergstrom Automotive
(920) 585-9104

Lexus of Madison has become Bergstrom Lexus of Madison

Madison, WI (December 16, 2024) – Bergstrom Automotive, the largest automotive group in Wisconsin, continued its growth in the Madison market by completing the acquisition of Lexus of Madison. Bergstrom Automotive operates 40 dealerships in Wisconsin and has built its brand and success by focusing on delivering quality guest service. With this acquisition, Bergstrom Automotive now employs over 2,500 teammates in the state. John F. Bergstrom, Founder and Executive Chairman, started with a Chevrolet dealership in Neenah, Wisconsin and the company now represents every automotive brand sold in the state. This is Bergstrom Automotive’s second Lexus dealership and will be the fifth Bergstrom location in the Madison Market, including a recently completed state-of-the-art body shop.

The company, founded by John F. Bergstrom and his brother Richard A. Bergstrom, first entered the Madison market over 20 years ago with the acquisition of the luxury brand Cadillac. Madison Cadillac quickly grew to be the largest Cadillac dealership in the state and holds that distinction today along with many customer service awards. Earlier this year the company reinvested heavily in the Madison market by launching construction of a new Cadillac facility at its current location on the beltline at the Fish Hatchery Road exit. Bergstrom Automotive also has two Chevrolet dealerships in the Madison Market.

John F. Bergstrom, Executive Chairman of Bergstrom Automotive stated, “We are honored to represent Lexus in the Madison market. For over 40 years, our focus and commitment has been to deliver great guest experiences. The Lexus brand aligns with our approach of providing this elevated experience to our guests.”

Lexus, a luxury automotive manufacturer founded in 1989, has built a global reputation for precision, reliability, and technologically advanced premium vehicles combined with exceptional customer service. Bergstrom Automotive’s focus on exceptional guest treatment combines extremely well with the Lexus brand. Bergstrom Automotive’s Lexus location in Appleton has earned the prestigious Elite of Lexus Award for 23 consecutive years.

Bergstrom’s new Lexus facility is located at 8000 Airport Road in Middleton and is now open for business as “Bergstrom Lexus of Madison.”

About Bergstrom Automotive
Bergstrom Automotive, headquartered in Neenah, Wisconsin, is one of the top automotive retailers in the U.S. and the largest dealer in Wisconsin. The company employs over 2,500 teammates statewide and is focused on delivering outstanding guest service. The Bergstrom organization sells and services the following franchises: Acura, Alfa Romeo, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, FIAT, Ford, Genesis, GMC, Honda, Hyundai, Infiniti, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Maserati, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Ram, Sprinter, Subaru, Toyota, Volkswagen and Volvo in facilities located throughout the state of Wisconsin.

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Photo by Richard Hurd

Midwest Mujeres Celebrates Ribbon Cutting Ceremony at The Spark Building in Madison

For Immediate Release
October 28, 2024

Midwest Mujeres Celebrates Ribbon Cutting Ceremony at The Spark Building in Madison
An Invitation to Join the Journey of Empowerment, Entrepreneurship, and Storytelling

Madison, WI — Midwest Mujeres, a leading organization devoted to empowering and connecting women in our community, invites the public to a special Ribbon Cutting Ceremony on Tuesday, November 12, 2024, from 9:00 AM to 11:00 AM at The Spark Building, 821 E. Washington Ave., Madison, WI, third floor. This inspiring event will celebrate Midwest Mujeres’ impactful work in fostering the professional and personal growth of women throughout the region.

The event will feature testimonials and stories from women whose lives have been transformed by Midwest Mujeres’ unique blend of support, networking, and entrepreneurial guidance. Joining them will be board members, key influencers, and supporters from the Midwest Mujeres circle and network, sharing their experiences and the organization’s impact on local communities.

Midwest Mujeres founder, Araceli Esparza, shares, “This event isn’t just about cutting a ribbon—it’s about opening doors. Midwest Mujeres is a platform where women from all walks of life can find the resources, mentorship, and camaraderie they need to achieve their dreams. This ribbon cutting celebrates that journey.”

Guests can look forward to an atmosphere filled with inspiration, entrepreneurship, and storytelling. From women entrepreneurs launching new ventures to storytellers inspiring change, attendees will have the chance to connect, learn, and grow alongside a dynamic community.

Midwest Mujeres has helped countless women enhance their lives, grow businesses, and cultivate financial independence, fostering a vibrant network of empowered women dedicated to uplifting one another.

Event Details:
Date: Tuesday, November 12, 2024
Time: 9:00 AM – 11:00 AM
Location: The Spark Building, 821 E. Washington Ave., Madison, WI 53703 (Third Floor)

This event is free and open to the public. Light refreshments will be served, and ample networking opportunities will be available. Don’t miss this chance to be a part of a momentous occasion that celebrates the incredible accomplishments of women in our community and the dedicated work of Midwest Mujeres.

For more information, please contact:
Araceli Esparza
Founder, Midwest Mujeres
Email: info@midwestmujeres.com
Phone: (608) 571-5182

About Midwest Mujeres
Midwest Mujeres is a community-centric organization designed to empower and connect women, especially Latinas and women of color, through education, entrepreneurship, and storytelling. By offering resources, mentorship, and development opportunities, Midwest Mujeres strives to build a supportive ecosystem that enables women to achieve their full potential.

Join us in honoring this commitment and celebrating the strength and resilience of women. We look forward to welcoming you!

Photo by Richard Hurd

ADVENT, Celebrating 20 Years Providing In-Office Solutions for Treating Nose and Throat Problems Outside the Operating Room, Expands to Madison

MADISON, WIS. – Celebrating its 20th anniversary and known for its unique nasal-first approach to airway and breathing concerns, ADVENT expands to Madison., marking its 27th location. With 26 locations across four states, including eight in Wisconsin, ADVENT is excited to bring its world-leading in-office Breathing Triangle solutions to the Madison community.

The new clinic, located at 4781 Hayes Rd. Ste 101, will host Breathing Triangle Screenings and a ribbon-cutting ceremony with the Greater Madison Chamber of Commerce on Tuesday, Oct. 22, at 4:30 p.m. During the event, guests will have the opportunity to speak with ADVENT sinus and sleep experts to uncover the root of their issues and find the right solutions. To RSVP, click here. Walk-ins are welcome.

Read more here

Photo by Richard Hurd

Reimagined and Refreshed: St. Vinny’s Grand Reopening, October 1st

MADISON — St. Vinny’s Willy St Thrift Store will celebrate its Grand Reopening on Tuesday, October 1st from 8:30 to 9:45 AM at 1309 Williamson Street, Madison. The morning will include brief remarks and an open house showcasing the remodeled retail space and program additions.

“We are overjoyed to reopen St. Vinny’s Willy Street in full,” Julie Bennett, CEO & Executive Director of the Society of St. Vincent de Paul — Madison, said, “The remodeled space enhances the shopping experience, while the new second-floor will house our St. Elizabeth Ann Seton and Microlending Programs. Our immense gratitude to Advanced Building Corporation for the construction and Dimension IV Madison Design Group for the architecture and interior design.”

St. Vinny’s Willy St will now carry furniture and refurbished mattresses. Thanks to grants from RENEW Wisconsin’s Solar for Good initiative and the City of Madison’s MadiSUN Solar Energy Program, eco-friendly solar panels contribute to the store’s ongoing sustainability efforts. A one-of-a-kind mural depicting the organization’s past, present, and future welcomes neighbors into the second-floor program space.

Attend the Grand Reopening on October 1st to celebrate local thrift, helping our neighbors in need, and the rebirth of this beloved Willy Street landmark.

Learn more about St. Vinny’s Thrift Stores at https://svdpmadison.org/shop/.