Basecamp Fitness to Open Second Madison Location in July

MADISON (July 8, 2020) – Basecamp Fitness, a fast-paced and efficient wellness concept designed to maximize every moment of your workout, will open its second franchise-owned location in Madison, WI. The studio is set to open at the end of July and is located at 309 Junction Road between Outback Steakhouse and Kesslers Diamonds. With locations in California and Minneapolis and a rapidly growing following, local entrepreneur Andy Gundlach is thrilled to bring a second Basecamp Fitness studio to Madison in order to meet demand for an efficient high intensity workout and fast paced interval training. 

Basecamp’s high-energy workout session is different by design. It improves strength while increasing cardio performance by alternating 60-second bursts of various strength-training exercises with 60-seconds on a stationary air bike that ‘fights back’ – the faster you pedal, the more resistance you feel – all in an intense 35-minute guided class. Professional athletes have been training this way for years, and Basecamp is excited to bring the benefits of this format directly to those who live and work in the Madison area. The fast and fun class is followed by an optional 10-minute core exercise session to conclude the workout.  

“It’s no secret that the Madison market is a very health focused community,” says Gundlach, President and Owner of ARGENT Companies, which includes 32 Anytime Fitness locations and soon to be two Basecamp Fitness locations. “Being a lifelong resident of the Madison area, I have seen the need for an efficient, high-intensity workout for people seeking fast-paced interval training. After taking my first Basecamp Fitness class, I was hooked. I think this is just the workout Madison is missing.”  

“We couldn’t have found a better owner and market for the first Basecamp franchise location,” explains Ben Camper, President of Basecamp Fitness. “Andy has a proven track record of running successful gyms, and the Madison market is one of the most fitness-focused in the country. Its residents are knowledgeable about fitness, value healthy lifestyles, and have full and busy lives. These characteristics indicate Basecamp will be a great workout solution for the people of Madison.”  

Basecamp is offering discounted founding membership rates that are locked in for perpetuity, and members that sign-up prior to the official open will get their first two weeks free. 

“In addition to offering a great workout, Basecamp’s focus on community is something we are eager to bring to Madison” explains Taylor Westrick, Area Manager of Basecamp Fitness Madison. “With regular ‘Pedal for a Cause’ events and member mixers, Basecamp builds strong hearts through the workout and then nurtures those strong hearts by creating a strong community.” Even prior to opening, the Junction Road location co-sponsored an event with its sister studio on Monroe Street to raise funds for Urban Triage, a Madison non-profit whose mission is to foster Black families’ self-sufficiency, community leadership, advocacy, and student success through parent engagement and cultural heritage. The Basecamp for Change event raised more than $1,000 for the non-profit organization.   

When asked about opening a new fitness studio during a global pandemic, Gundlach reassures “The health and safety of our members and employees is our top priority. Our team has been hard at work for weeks, rethinking the Basecamp experience from top to bottom in order to ensure we don’t just meet, but exceed CDC and local government guidelines – all while delivering the incredible workout our members have come to know and love.” 

The studio is increasing the amount of time between classes to allow additional time for sanitation, and members will have dedicated workout spaces with their own bikes and weight equipment. Check-in is touch free and in-house showers have been closed. Additionally, members and staff will be asked to refrain from high-fives and hugs and instead, air fives, waves, shout-outs, foot bumps and peace signs will be encouraged as gestures of comradery and support. 

Basecamp launched on the West Coast in 2013 and currently has five locations in California and two in Minnesota. The brand targets coveted locations to be in the heart of the action while still maintaining easy accessibility. Gundlach plans to open two additional Basecamp Fitness studios in 2021.  

For more information on Basecamp Fitness, please visit www.basecampfitness.com, call 608-819-6260, email danielle@afitwi.com or follow along on Facebook and Instagram at @basecamp.monroe.st.  

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About Basecamp Fitness 

Basecamp Fitness is a high-energy efficient workout, designed to help you discover a stronger, faster you. Each 35-minute workout focuses on interval training, rotating between an Air-bike and heart-pumping floor exercises. Supported by a trained instructor, members receive additional guidance via large instructional video screens. An optional 10 minutes at the end of each workout features a wide array of core exercises, which means participants benefit from intense cardio, strength training and abdominal training during every session. The first Basecamp Fitness studio opened in Burlingame, CA in 2013. Self Esteem Brands purchased Basecamp Fitness in 2018, and today, there are seven corporate locations – two in the San Francisco area, three near Los Angeles, one in Minneapolis and another in Edina, MN. Basecamp’s first franchised location opened on Monroe Street in Madison, WI in March 2020, and its second franchised location will open on Junction Road in Madison, WI in July of 2020. 

Per Mar Expands Security Services

Contact:
Cassondra Billingsley, Per Mar Security Services, 563-549-6635

FOR IMMEDIATE RELEASE
June 16, 2020

Per Mar Expands Security Services

DAVENPORT, Iowa – Per Mar Security Services, a leading provider of total security solutions for residential and commercial clients based in Davenport, IA, has expanded its commercial security services to adapt to the needs of clients due to COVID-19.

“I am proud of the team to quickly adapt to the COVID-19 challenges we all face in order to bring to market these products which provide a safer environment for our clients, their customers and employees,” said Chris Edwards, President of Per Mar’s Electronic Security Division. “We were asked to deliver a combination of technology and physical security solutions to meet the needs of our customers and we have done exactly that.”

New security services include temperature checks and pre-screenings by Security Officers, thermal imaging cameras, and integrated security. Per Mar Security Officers are also handing out masks at the doors of retailers. The new service offerings are detailed below.

Per Mar’s New Commercial Security Services:

• Temperature Checks & Pre-screenings

Prior to staff, customers, and visitors entering a building, Security Officers can:

• Administer pre-screening questions.
  • Take temperature readings.
  • Enforce sanitizing protocols that have been put in place like offering masks, gloves and hand sanitizer.

• Thermal Imaging Cameras

Per Mar uses an Elevated Body Temperature Detection System that provides fast, accurate mass screening for elevated temperatures. The system is non-invasive, non-contact, and fast. If a temperature is detected over the threshold allowed, an alert will be sent to the appropriate person to act on it. The system also allows clients to set up custom messages to tell the person with a high temp what to do. 

• Integrated Security

This affordable solution efficiently expands a company’s security coverage by combining monitored intelligent video technology, which has the ability to use a business’s existing cameras and infrastructure, with Per Mar’s uniformed Security Officers. When Per Mar’s intelligent video technology is triggered, live video goes direct to Per Mar’s Monitoring center and on-site Security Officer(s), allowing both to see the unauthorized access in real time. If there is a real threat, an on-site Security Officer can respond right away, and the Monitoring Center agent can immediately dispatch authorities to the location.

In addition to offering new security services, Per Mar has also adapted to the changing landscape by offering free, virtual security consultations for homes and businesses as well as social distanced, in-person security consultations.

About Per Mar Security Services

Established in 1953, Per Mar Security Services is the largest, family-owned, full-service security company in the Midwest with more than 2,400 team members, operating in 23 branch locations. The company provides full-service security solutions for homes and businesses including security officer services, smart home automation, burglar and fire alarms, access control, security cameras, alarm monitoring, investigative services and background checks. For more information about Per Mar Security Services, please visit permarsecurity.com.

WPS Health Solutions partners with TriWest Healthcare Alliance to begin health care delivery in VA Community Care Network Region 4

FOR IMMEDIATE RELEASE

Contact:
DeAnne Boegli, Director of Communications
608-977-7343
deanne.boegli@wpsic.com

WPS Health Solutions partners with TriWest Healthcare Alliance to begin health care delivery in VA Community Care Network Region 4

MADISON, Wis.—June 11, 2020—WPS Health Solutions has joined TriWest Healthcare Alliance in beginning health care delivery under the new Department of Veterans Affairs (VA) Community Care Network (CCN) in Region 4, encompassing 13 western U.S. states. WPS is a subcontractor, providing claims processing services for the contract.

Health care delivery began June 8 in Montana and Eastern Colorado and will expand to 11 more states by the end of August 2020.

“WPS is pleased to be able to continue to support our veterans, TriWest, and the Department of Veterans Affairs with the highest level of service,” said Rani Connely, Vice President for WPS Military and Veterans Health.

The Region 4 team at WPS consists of about 350 people, including remote claims processors and staff in West Frankfort, Ill., and Rothschild, Wis., along with business and technology staff in Madison.

The Community Care Network (CCN), created by the MISSION Act of 2018, is a network of credentialed community health care providers that work with VA medical professionals. The purpose of CCN is to help ensure veterans are provided the care they need when they are unable to receive that care at a VA medical facility. CCN is designed to strengthen partnerships with community care providers, ensure robust care coordination, and improve veterans’ access to health care they have earned through their service.

Once fully implemented by late August 2020, CCN will replace the Patient-Centered Community Care (PC3) Program as the preferred national network VA uses to purchase care for veterans in their community. TriWest’s current network serves as a critical bridge until CCN is fully deployed to ensure veterans continue to receive the care they need.

“VA deserves enormous credit for its collaboration and steadfast approach in staying focused on the tasks at hand in launching the new community care network despite the challenges created by the COVID-19 pandemic,” said David J. McIntyre Jr., TriWest President and CEO.

For more information, please visit: www.va.gov/COMMUNITYCARE

About WPS Health Solutions

WPS Health Solutions is a nationally regarded government contractor and a leading Wisconsin not-for-profit health insurer. The WPS Health Insurance division offers affordable health plans and benefits administration. The WPS Government Health Administrators division administers Part A and B Medicare benefits for millions of seniors in multiple states, and the WPS Military and Veterans Health division serves millions more members who are active in the U.S. military, veterans, and their families. Wisconsin Physicians Service Insurance Corporation (WPS Health Solutions) has been based in Madison, Wis., for more than 70 years. For more information, please visit wpshealthsolutions.com.

Lift Consulting, LLC Launches New Company, Pareto’s Talent

Pareto’s Talent, a Lift Consulting, LLC company
434 S. Yellowstone Dr.
Madison, WI

Contact: Laura Mael, Chief People Officer
                Laura.mael@sandler.com
                608-561-7714

Lift Consulting, LLC Launches New Company, Pareto’s Talent

Madison, WI June 8, 2020 – Lift Consulting, LLC, has launched a new company with a focus on connecting high performing, driven individuals with organizations where their talents are needed, recognized, and rewarded. Today more than ever, companies are reconsidering their workforce – what roles, what skills, and how an ideal employee fits into a landscape that is changed. Now more than ever is the time for individuals to know their professional story and share it with a company that needs to and wants to listen to it. Pareto’s Talent is the place to start.

“Nurturing talent is all we do. If an organization needs a firm that is in-tune with the newest procedures, technology, and talent, that is us. If not, we are likely not the best fit”, says Matthew Pletzer, CEO Lift Consulting, LLC, and Pareto’s Talent.

Marketplace veteran Laura Mael will lead Pareto’s Talent. As Chief People Officer, Laura’s role will be to ensure clients professional stories are well-crafted and that they have the structural components (resume, cover letter, etc.) needed to obtain employment. With the passion and experience to help individuals navigate career transitions successfully, “clients know that working with me is a relationship based on hard work and a genuine passion for partnering together to reach their career goals,” says Mael.

Individuals will have the option of participating in a subscription-based service (available in four levels – Platinum, Gold, Silver or Bronze) or standard ala carte career services including, but not limited to:

• Career Coaching
• Resume and cover letter development
• Interview coaching and practice
• Targeted job notifications
• Personalized customer assessment results and development plans
• On-going connection to a career development professional
• Pareto’s Talent Certification

Pareto’s Talent is a Lift Consulting, LLC company, led by CEO, Matt Pletzer, and CPO, Laura Mael, and provides talent strategy for individuals and organizations. Pareto’s Talent, based on the Pareto Principle that states that for many events, roughly 80% of the effects come from 20% of the causes. Pareto’s Talent focuses on working with individuals who want to be the 20% cause that creates 80% of the effect and connects them to an employer that can support that.

For more information, contact Laura Mael, CPO Pareto’s Talent at laura.mael@sandler.com or phone or text at 608.561.7714 or go to www.paretostalent.com.

Per Mar & Midwest Alarm Services Expand in Nebraska

DES MOINES, Iowa – Per Mar Security Service, a leading provider of total security solutions for residential and commercial clients and the parent company to Midwest Alarm Services, is pleased to announce it has acquired GT Fire & Security based in Grand Island, NE. GT Fire & Security was founded by Gary and Tracy Hesman in 2008.

Brian Duffy, COO of Per Mar, said, “GT Fire & Security is a great company founded by wonderful people.  We are happy to have found such a perfect mutual fit.”

Gary and Tracy Hesman and the technicians from GT Fire & Security will be joining the Midwest Alarm Services team, and will continue to provide service from the Grand Island, Nebraska office.

“This is a merger of two companies who prize their employees and customers above all else,” said Doug Richard, President of Midwest Alarm Services. “By combining operations, both Midwest Alarm Services and GT will be able to improve their delivery of products and services.”

About Per Mar Security Services

Established in 1953, Per Mar Security Services is the largest, family-owned, full-service security company in the Midwest with more than 2,300 team members, operating in 23 branch locations. The company provides full-service security solutions for homes and businesses including security officer services, smart home automation, burglar and fire alarms, access control, security cameras, alarm monitoring, investigative services and background checks. For more information about Per Mar Security Services, please visit permarsecurity.com.

About Midwest Alarm Services

Established in 1950, Midwest Alarm Services is a family-owned company specializing in life safety systems across four states. The company is a leading NOTIFER dealer, and provides life safety systems and services including card access systems, fire alarm systems, fire extinguishers/hoods, fire inspections, master clock systems, monitoring, nurse call systems, fire alarm system design/layout and video surveillance. For more information about Midwest Alarm Services, please visit midwestalarmservices.com