Lift Consulting, LLC Launches New Company, Pareto’s Talent

Pareto’s Talent, a Lift Consulting, LLC company
434 S. Yellowstone Dr.
Madison, WI

Contact: Laura Mael, Chief People Officer
                Laura.mael@sandler.com
                608-561-7714

Lift Consulting, LLC Launches New Company, Pareto’s Talent

Madison, WI June 8, 2020 – Lift Consulting, LLC, has launched a new company with a focus on connecting high performing, driven individuals with organizations where their talents are needed, recognized, and rewarded. Today more than ever, companies are reconsidering their workforce – what roles, what skills, and how an ideal employee fits into a landscape that is changed. Now more than ever is the time for individuals to know their professional story and share it with a company that needs to and wants to listen to it. Pareto’s Talent is the place to start.

“Nurturing talent is all we do. If an organization needs a firm that is in-tune with the newest procedures, technology, and talent, that is us. If not, we are likely not the best fit”, says Matthew Pletzer, CEO Lift Consulting, LLC, and Pareto’s Talent.

Marketplace veteran Laura Mael will lead Pareto’s Talent. As Chief People Officer, Laura’s role will be to ensure clients professional stories are well-crafted and that they have the structural components (resume, cover letter, etc.) needed to obtain employment. With the passion and experience to help individuals navigate career transitions successfully, “clients know that working with me is a relationship based on hard work and a genuine passion for partnering together to reach their career goals,” says Mael.

Individuals will have the option of participating in a subscription-based service (available in four levels – Platinum, Gold, Silver or Bronze) or standard ala carte career services including, but not limited to:

• Career Coaching
• Resume and cover letter development
• Interview coaching and practice
• Targeted job notifications
• Personalized customer assessment results and development plans
• On-going connection to a career development professional
• Pareto’s Talent Certification

Pareto’s Talent is a Lift Consulting, LLC company, led by CEO, Matt Pletzer, and CPO, Laura Mael, and provides talent strategy for individuals and organizations. Pareto’s Talent, based on the Pareto Principle that states that for many events, roughly 80% of the effects come from 20% of the causes. Pareto’s Talent focuses on working with individuals who want to be the 20% cause that creates 80% of the effect and connects them to an employer that can support that.

For more information, contact Laura Mael, CPO Pareto’s Talent at laura.mael@sandler.com or phone or text at 608.561.7714 or go to www.paretostalent.com.

Per Mar & Midwest Alarm Services Expand in Nebraska

DES MOINES, Iowa – Per Mar Security Service, a leading provider of total security solutions for residential and commercial clients and the parent company to Midwest Alarm Services, is pleased to announce it has acquired GT Fire & Security based in Grand Island, NE. GT Fire & Security was founded by Gary and Tracy Hesman in 2008.

Brian Duffy, COO of Per Mar, said, “GT Fire & Security is a great company founded by wonderful people.  We are happy to have found such a perfect mutual fit.”

Gary and Tracy Hesman and the technicians from GT Fire & Security will be joining the Midwest Alarm Services team, and will continue to provide service from the Grand Island, Nebraska office.

“This is a merger of two companies who prize their employees and customers above all else,” said Doug Richard, President of Midwest Alarm Services. “By combining operations, both Midwest Alarm Services and GT will be able to improve their delivery of products and services.”

About Per Mar Security Services

Established in 1953, Per Mar Security Services is the largest, family-owned, full-service security company in the Midwest with more than 2,300 team members, operating in 23 branch locations. The company provides full-service security solutions for homes and businesses including security officer services, smart home automation, burglar and fire alarms, access control, security cameras, alarm monitoring, investigative services and background checks. For more information about Per Mar Security Services, please visit permarsecurity.com.

About Midwest Alarm Services

Established in 1950, Midwest Alarm Services is a family-owned company specializing in life safety systems across four states. The company is a leading NOTIFER dealer, and provides life safety systems and services including card access systems, fire alarm systems, fire extinguishers/hoods, fire inspections, master clock systems, monitoring, nurse call systems, fire alarm system design/layout and video surveillance. For more information about Midwest Alarm Services, please visit midwestalarmservices.com

Thysse Acquires Sign Edge, Expanding Their Specialty Graphics Capabilities

CONTACT: Brooke Barney, Thysse, 608.249.6951

OREGON, WI, March 3, 2020 — Thysse announced today that it has acquired Sign Edge, a Middleton-based specialty graphics firm.

“For the past 25 years, I’ve used my experience and expertise to creatively help clients with their brand, always working to offer them more,” said Jim Hagen, Sign Edge. “Joining the Varsity Squad at Thysse, I can now offer my clients a far greater spectrum of brand development solutions. Teaming with the like-minded professionals at Thysse is truly incredible.”

Combined, the companies share the same vision, to develop innovative ways to creatively and effectively develop, deploy and promote your brand. New and increased resources and capabilities include the production and installation of vehicle and ATM wraps, decorative and protective film for glass, wall murals, dimensional logos and lettering, floor graphics and more.

Hagen will be joining full time as Director of Specialty Graphics.

“Adding Jim and Sign Edge to the Thysse team is a vision turned reality for us,” said Dean Bott, General Manager, Thysse. “Besides Jim being extremely talented, he is a great guy and a perfect fit for our culture. The additional capabilities will allow us to better serve our existing clients and serve markets we have been eager to reach.”

About Sign Edge

A premier graphics and wrap company in Middleton, WI, Sign Edge, founded in 1994 has helped small businesses bolster their brand.  

About Thysse

Thysse is a third-generation, innovative company in Oregon, WI, specializing in visual communication. We are a design, printing and manufacturing company and we have the imagination and tools to customize projects, whatever they may be. We think about how your story is being told through your direct mail, your catalog, your fleet vehicles, your apparel, the sign outside your door, and the design of the lobby inside your door. We are where you go with your brand. For more information about Thysse, please visit www.thysse.com.

The Alexander Company Welcomes Gravity Photo Co. to the Novation Campus

FOR IMMEDIATE RELEASE

Contact: Steve Daubs, Owner
Gravity Photo Co.
Office: 608-620-8304
Cell: 608-630-0117 (call/text)
steve@gravityphoto.com

NEW PHOTO EXPERIENCE STUDIO OPENS ON MADISON’S SOUTH SIDE
Gravity Photo Co. brings a new look and name, and a highly personal approach to photography

MADISON, WI – February 24, 2020 – A new kind of photographic experience comes to Madison with the opening of Gravity Photo Co. Owners Steve and Olga Daubs embrace everyone’s need for connection, helping people pay attention to the important relationships in their lives and celebrating them through amazing photographic experiences.

The new studio at 2500 Rimrock Road in the Novation Campus will be holding a grand opening party on March 5, from 5-8 p.m. The studio will be providing drinks, light hors d’oeuvres, a grand prize drawing, and special offers for those who attend.

Gravity Photo is a different kind of photographic experience. The Daubs take a highly personal approach, including pre-session interviews with family and friends to find out what’s truly behind the individual, the couple or the family, and use those insights to create unique sessions that focus on the experiences and emotions of their clients. Creating photographs that truly matter to clients also means creating custom artwork for clients’ walls so that they can see what’s wonderful about the people in their lives every day.

“You wouldn’t believe what a difference a personal approach makes in creating meaningful wall art,” says Steve. “We created Gravity to embrace everyone’s need to connect, and to help you be more mindful of the important relationships in your life.”

Steve and Olga began their photographic journey eight years ago with a focus on weddings, and they’ve developed an approach that brings the candid emotions from their wedding photography into everyday photo sessions. Gravity Photo offers full-service photography of families, couples, pets, high school seniors, head shots and branding, weddings and more. The studio has won numerous local, national, and international awards for their wedding and portrait photography.

“This location at the Novation Campus was ideal for us given its accessibility and proximity to a wonderful coffee shop – Finca Coffee,” says Steve. “It’s five minutes from downtown, and about 10 minutes from the east and west sides – it’s important to us that everyone have access.” In addition to the easy access of Madison’s primary thoroughfares (Beltline Highway at Rimrock Road and Highway 14), Novation is accessible via Madison’s network of bike paths and the Madison Metro bus system.

###

LINKS

https://gravityphoto.com/

@gravityphotoco

Cresa Completes Sale in Fitchburg to Bring Community to Former Industrial Property

Madison, WI – Cresa Madison finalized the sale of a former industrial manufacturing property in the City of Fitchburg. 3101 Fish Hatchery Road will now be redeveloped to a mixed-use building with retail, office and market rate apartments.

The property was previously occupied by All-Juice Midwest, and has been sold to Inventure Capital, LLC. The original 5.2 acre industrial use property, shuttered for the past three years, will be redeveloped to include 10,000 square feet of commercial space, a parking garage, and 160 apartments. Cresa was hired by the seller to search for buyers and oversee the sale of the property.

“We are pleased that we were able to find a reputable, new owner for this site,” says Matt Apter, Cresa Managing Principal. “This property sale was slightly more complicated due to issues with the current building conditions, environmental challenges that require cleanup, as well as the City of Fitchburg rezoning the area and wanting to take ownership of part of the property” Apter adds.

As part of the transaction, a portion of the original property will be dedicated to the City of Fitchburg for a road reconstruction project that will extend Traceway Drive, opening up adjacent farm land for future redevelopment. This is part of the City of Fitchburg’s long term vision to revitalize the Fish Hatchery Road corridor, including total reconstruction of the road itself and working with developers to increase the density and urban attraction of one of the oldest and highest traffic gateways to the South from downtown Madison.

“This is the first step in redeveloping another major urban corridor in the greater metro area. We’ve seen the exciting changes that are happening on East Wash, University, Park Street and other important corridors, bringing together a combination of housing density, local commercial and retail businesses and office to create dynamic urban centers,” says Michael Thorson of Inventure Capital. “City officials have an ambitious, forward-looking plan to reinvigorate Fish Hatchery Road and bring that vision to Fitchburg, and we are thrilled to be a part of it.”

“We have a long, outstanding relationship with Cresa, and this is the second complex infill site we’ve worked with them to acquire for redevelopment. We are impressed by their ability to patiently navigate complicated sales involving environmental, regulatory and governmental issues through to successful purchase,” adds Michael Thorson.

“It is satisfying to be a part of a project that is revitalizing the community,” adds Matt Apter. “Cresa is proud to be a part of these types of projects that are better for our community as a whole.”

Demolitions for the new development is underway, with final approvals and building construction slated to begin in March, for opening in June of 2021.

…

About Cresa
Cresa is the world’s largest commercial real estate advisory firm that exclusively represents occupiers and specializes in the delivery of fully integrated real estate solutions.  Delivered across every industry, Cresa’s services include Consulting, Facilities Management, Global Portfolio Solutions, Investment Banking, Lease Administration, Location Strategy & Economic Development Incentives, Project Management, Transaction Management and Workplace Intelligence.  With over 1,000 employees in more than 80 offices globally, Cresa partners with occupiers everywhere. For more information, visit www.cresa.com/madison.

###