Category: Member News
Learn who’s growing, changing, moving and more! Stay on top of what’s new with your neighboring businesses. We share news releases and announcements from your peers in the Madison area. Want to toot your own horn? Use our Submit Member News form to share your own stories.
Photo by Richard Hurd
M3 Insurance: Matt Cranney Named Executive Vice President of Small Business Division, Rebecca Menefee Named Vice President of Small Business Division
Matt Cranney has been promoted to executive vice president of M3’s small business division and a member of the executive operating committee at M3 Insurance, effective December 1, 2020. In this new role, Cranney is responsible for the overall direction, strategy, long-term planning and performance of M3’s small business, private client group, individual health & Medicare areas.
Cranney joined M3 in 2005 and in that time has served in a variety of client services leadership roles, most recently vice president of insurance operations & brokerage services since July, 2016. For more than 15 years, he has demonstrated his passion, commitment and knowledge of property & casualty, employee benefits and small business. His strategic insight and knowledge of our operations will be significant in his overall leadership of the small business area.

Becky Menefee has been promoted to vice president of M3’s small business division, effective December 1, 2020. In this role she provides sales leadership and employee development support, executing on various strategies to grow and retain M3’s small business, private client group, individual health & Medicare client base.
Menefee joined M3 as an employee benefits sales manager in 2016, and was promoted to director in October, 2018. She has worked extensively in the employee benefits small market segment, inclusive of both individual health and Medicare. Menefee’s leadership in sales and her focus on organic growth will be instrumental in the success of M3’s small business division.

M3’s evolving leadership structure represents continued agency growth and a commitment to building a strong infrastructure from which to serve M3’s clients while remaining independent and privately owned.
About M3
M3 is a top 50 insurance broker and risk management firm in America. We’re leaders in the products we represent and the industries we serve. M3’s people are an extension of your team, providing world-class resources to help you manage risk, purchase insurance, and provide employee benefits. And our focus on community builds better places to live and work.
Photo by Richard Hurd
Friends of Governor Dodge Receive $50,000 Matching Gift
The season of giving just got a little brighter for the Friends of Governor Dodge State Park with an anonymous $50,000 donation from an area park lover. This amazing gift comes in the form of matching funds to the Friends equestrian campground project. For 5-plus years the Friends have been working to plan and fundraise for the equestrian campground called for in the park’s 1984 Master Plan. With this generous gift, and over $20,000 in match eligible donations already received, the Friends are very close to having the funds needed to break ground this spring. The 2021 construction plan is to complete the campground road and 12 of an eventual 20 campsites, most with electric service and all with beautiful views of the park’s bluffs and forests.
The project enhances outdoor recreation opportunities at Governor Dodge State Park and is expected to draw more campers who will stay longer and explore more of the park and the surrounding Driftless region. Recognizing the importance of outdoor recreational spending for local economies, the Friends especially hope that area businesses will support the park and this project by making a donation NOW, when all gifts will be doubled by the match.
Givers at the $1,000 level and above will be permanently recognized at the new facility. Through the 100 Extraordinary Friends campaign, individuals donating $1,000 will receive a personalized brick in their own name or in honor of a friend, family member or special animal companion. 100 EF gifts can be made on a one-time basis, or in 10 monthly installments. Best of all, gifts in any amount are match-eligible through December 31. Details about the project and giving options are at www.GovDodgeEquestrians.com.
Photo by Richard Hurd
DeMarb Brophy: Your Business Has Options – Really
The revenue of small businesses – and especially restaurants, hotels, gyms and entertainment venues – is at all-time lows. This is not news. The same small businesses have fixed costs and expenses, even if they are not operating, like rent, licensing, and equipment loans. This is also not news. What may be newsworthy, though, is what a bankruptcy lawyer can do for these businesses, especially now.
Common Bankruptcy Misconceptions
Let’s correct some common misconceptions about bankruptcy before we get started. Bankruptcy does not mean that your business will stop operating, and it does not mean that your equipment will be auctioned off farm-style. The kind of bankruptcies that keep businesses operating are not just for United Airlines and Guitar Center. They can work for small businesses. Bankruptcy will not drive away all of your customers or your vendors. This is a common concern but largely unfounded. Your bank will not necessarily hate the idea of you filing bankruptcy. Almost always, they end up working with us and not against us.
So, How Can a Bankruptcy Help Small Businesses and their Owners Alleviate their Financial Troubles?
Bankruptcy can allow you to reorganize your business to make it stronger. If you are ready to step away from operating your business, bankruptcy can give you a way to sell your business while it continues to operate.
In a reorganization, you can actually reduce the amount of your mortgage or equipment loans, permanently. Your business would propose and get court approval of a plan of reorganization. That plan could provide for the “cram down” of your secured creditors’ debt.
For example, if your equipment loans have a balance of $200,000, but the equipment is only worth $125,000, then the plan could reduce the amount of the equipment loan to $125,000. The plan could modify the interest rate, too, but it can actually decrease the amount of the secured debt. How do we get to the value of the equipment? It would need to be appraised. When is the value of equipment for restaurants, hotels, bars, gyms and the like likely to be at its lowest? Now. So, by filing for bankruptcy now, you may be able to reduce the amount of your monthly payments most drastically and permanently.
Why Would Your Lender Not Hate the Idea?
If you just default and turnover the keys to your lender, they are going to be stuck selling their collateral. Lenders are in the business of making loans, not selling empty restaurants or gym equipment. Like in 2008 when lenders found themselves in the real estate business because of the foreclosures, lenders are going to be overwhelmed with restaurant equipment, for example, in the coming months. The market for that restaurant equipment will be flooded and, therefore, the value for that equipment will decrease. The costs of selling the equipment are high. Even if you reduce the amount of their secured debt in a bankruptcy, the value of the equipment is the highest in use and in place – in your business. Lenders prefer to keep your equipment with you, and take your payments over time.
Filing the bankruptcy automatically imposes a stay on collection. It gives you the breathing room to put this plan together. It gives you relief from past due rent, past due collections. It allows you to deal with only your obligations going forward and gives you space to avoid with past due amounts.
Why Do You Need a Bankruptcy Lawyer to Help with the Process?
These are just a few of the ways that filing a bankruptcy can help you. The analysis is more complicated than this, of course, and you need a lawyer experienced in the process. You also need some cash to stay afloat during the process. This cash can come from a variety of sources, including some stimulus money. You should not assume that a reorganization will not work for you. Many business bankruptcy attorneys will not charge you for the initial call if decide not to hire them, and they will discuss fees at that initial call. You should talk with a bankruptcy lawyer who files Chapter 11 cases before you give in to your landlord or turn the keys over. You have options.
Alternatives to Reorganizing
As an alternative to reorganizing, a bankruptcy can allow you to sell your business while it is operating. This option looks different than the reorganization because the goal is to actually sell the business as an operating business.
For example, last summer my firm filed a Chapter 11 case the day before the business’s eviction hearing. The owners knew they wanted to head toward a sale, and that’s what we did. Filing the Chapter 11 allowed the company to do three things. First, it stopped the eviction process and gave the company some breathing room. Second, it allowed the company to continue operating and paying its employees. Because the company was not paying its past due debts, it had the breathing room to stay current going forward. Third, it signaled to the market of buyers for the business that there would, in fact, be a sale in a structured process.
After a couple of months, a buyer who would start the sale process came forward. This buyer put in an offer to purchase, which we then got approved by the court. From there, other parties interested in operating the company decided to join the process, and then the auction of the operating business was scheduled from there. The auction worked exactly as intended. Two parties participated and, at the end of the day, the sale price increased by 70% over the initial offer. More importantly, the company will pay its creditors five or six times more than it would have if the eviction had continued and the Chapter 11 had never been filed. In the process, the owners of the company reduced the amount they owe on their personal guarantees.
Going forward, the owners of the company are staying on with the buyer as employees. The buyer will keep operating in the same space. They will keep using local vendors. The business will stay in Madison.
Now is a good time to move forward with a bankruptcy that will lead us to a sale. In six months, we expect that there will be more businesses for sale inside of bankruptcies than there will be buyers for those businesses. If you are ready to be done having the sole responsibility for operating your business, now is the time to consider this sale option.
Protect Yourself
Whatever you do, do not bury your head in the sand right now. Reach out to a bankruptcy lawyer, not just your regular business lawyer. The reorganization and sale options might not work for every business, but they will work for many. It would be a mistake to spend your last dollar, cash in your retirement, or turn over your keys to your landlord or lender without fully exploring all of your options.
Photo by Richard Hurd
DeWitt Elects New President and Office Managing Partners Effective January 1, 2021
FOR IMMEDIATE RELEASE
December 11, 2020
FOR MORE INFORMATION CONTACT:
Michelle M. Friedman
mmf@dewittllp.com / 262-754-2877
DEWITT ELECTS NEW PRESIDENT AND OFFICE MANAGING PARTNERS EFFECTIVE JANUARY 1, 2021
MADISON | MILWAUKEE | MINNEAPOLIS – DeWitt LLP announced it has elected a new firm President & Managing Partner, Timothy L. Stewart, who is also currently the Managing Partner of its Brookfield office. Michele L. Perreault was also named the Managing Partner for its Madison office. James D. Kremer will continue his role as Managing Partner of the firm’s Minneapolis office. The firm’s long-time leader, Bradley C. Fulton, announced this past summer his intention to transition back to full-time practice at the end of 2020. Both Stewart and Perreault will continue their law practices while moving to these new roles on January 1, 2021.
“We are excited Tim and Michele have accepted these leadership roles. They both are well respected by their colleagues and clients and have demonstrated exceptional leadership qualities over the years. It has been a privilege to serve such a fantastic firm for the past six plus years and I now look forward to a robust and full-time focus on taking care of our clients,” said Fulton.
“I am grateful to have this opportunity to serve DeWitt as its President and Managing Partner and look forward to building upon the momentum Brad created within the firm during his tenure,” said Stewart. Perreault said of her new role, “I am honored to receive the trust of my colleagues in the firm in which I started as a law clerk 20 years ago, and looking forward to contributing to the ongoing, successful management and growth of our firm.”
Stewart, who joined DeWitt in 2005, is an employee benefits and ESOP attorney. Working closely with business owners and executives over the years has helped him learn how successful businesses operate. Stewart plans to use this experience to help the firm continue to retain and develop great attorneys and provide excellent legal services to its clients. He earned his J.D., cum laude, from the University of Wisconsin Law School.
Perreault chairs the firm’s Family Law Group and has an appellate practice representing clients in the Wisconsin Court of Appeals and Supreme Court. She has represented thousands of clients in cases ranging from very personal issues related to children and families to representing clients in cases involving hundreds of millions of dollars at stake. She specializes in complex cases throughout the State of Wisconsin. In addition to her family law litigation experience, she is also an experienced mediator, helping parties resolve cases without the need for court intervention. She earned her J.D., magna cum laude, from the University of Wisconsin Law School, a master’s degree in Counseling from UW-Oshkosh, and her bachelor’s degree, magna cum laude, from Lawrence University.
About DeWitt
DeWitt LLP was founded in 1903 and is one of the ten largest law firms based in Wisconsin, with an additional presence in Minnesota. It has nearly 140 attorneys practicing in Madison and Metropolitan Milwaukee, Wisconsin, and Minneapolis, Minnesota, in a variety of legal areas and has the experience to service clients of all scopes and sizes. The firm is known for its work in several areas, including intellectual property, patents, trademarks and copyright law, construction litigation, corporate law, employment, environmental, employee benefits, estate planning, family business, family law, government relations, health care, litigation, real estate, and tax law. More information is available at dewittllp.com.
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Photo by Richard Hurd
The North Shore Experience
North Shore Property Management Inc. of Madison has developed a revolutionary concept for the property management industry. Our new and bold mission statement now centers not only on just the bottom line but giving back to our community. At North Shore Property Management, starting on January 1, 2021, we are excited to announce that we have created the NORTH SHORE ExperienceⓇ . We know that its not just your home, its a lifestyle.
The NORTH SHORE Experience started with a vision. We’ve seen COVID change our lives forever in so many ways. It doesn’t take much to look around and realize the devastation this virus has caused to so many people financially as well as emotionally. North Shore Property Management has developed the NORTH SHORE Experience. The NORTH SHORE Experience offers all our tenants opportunities to give back to their community in many different ways.
Once a month we offer our tenants, during our ZOOM social and game night, a forum to present their not-so-random acts of kindness. Not-so-random acts of kindness include volunteering for their community, church or just helping others. Each resident will have the same opportunity and a public forum to show what they have done to give back to their community. We believe that we are here to serve each other, to try to make each of our lives better and we believe the NORTH SHORE Experience encourages that.
Here’s how it works; during our monthly zoom party with our tenants, they will be given an opportunity to present to other members of their community their not-so-random act of kindness. As a result, they will automatically receive an opportunity to get entered into drawings for rent credits, prizes and other incentives. But more importantly they will get a chance to let everyone know what they are doing to help others. Each participant will be recognized of their achievements. Our Zoom meetings will be hosted by our full-time events coordinator.
As fellow Chamber of Commerce members and area businesses, we need your help to make this program a success. The NORTH SHORE Experience is self-funded. In other words, we don’t charge our customers for this but rely on contributions from our community and specifically business owners and private donations. We also would like to encourage your business to participate in the NORTH SHORE Experience in that we can help set this up for your business as well!
Please contact us to learn more about the NORTH SHORE Experience and ways you can help. The NORTH SHORE Experience transcends not just community but we’ve also developed a PROPERTY MANAGEMENT PACKAGE for multi-family communities which includes utilizing the NORTH SHORE Experience for your housing community. Please contact us at cory@northshorepropertymgt.com to learn more about us or simply call us at 920-395-4684. We look forward to hearing from you!