Category: Member News
Learn who’s growing, changing, moving and more! Stay on top of what’s new with your neighboring businesses. We share news releases and announcements from your peers in the Madison area. Want to toot your own horn? Use our Submit Member News form to share your own stories.
Photo by Richard Hurd
Inside Out, a New Show of Original Choreography by Local Artists, Opens January 17, 2020
FOR MORE INFORMATION OR PRESS TICKETS, CONTACT GRETCHEN BOURG, (608) 278-7990, gretchen@madisonballet.org
Inside Out, a New Show of Original Choreography by Local Artists, Opens January 17, 2020
MADISON, WI – On the heels of this season’s spectacular and beloved production of The Nutcracker, the Madison Ballet is poised to present, Inside Out, a selection of new works performed at the Bartell Theater’s Drury Stage.
Inside Out
Bartell Theater
January 17, 8 p.m. | January 18, 2 p.m. & 8 p.m.
January 24, 8 p.m. | January 25, 2 p.m. & 8 p.m.
Inside Out features the work of some of Madison’s most talented choreographers, providing the opportunity for audiences to experience new works in an intimate setting. It is the result of Madison Ballet’s continuing commitment to producing and supporting the creation of new choreography by innovative artists.
Featured in this program are the following:
The Restless Hours is choreographed by Madison Ballet’s principal dancer, Malachi Squires, to the music of Argentine composer Astor Piazzola, Squires uses the style and influence of authentic Argentine tango to express a variety of emotional relationships amongst six of the Ballet’s dancers.
Winter and Spring, performed to excerpts from Antonio Vivaldi’s The Four Seasons, choreographed by Madison Ballet’s Artistic Director, Sara Stewart Schumann. Last year, Schumann’s choreography to Spring portrayed early flowers bursting forth into a bright, fresh new world. This season’s addition of Winter movements contrasts the bitter cold outside with the warmth and camaraderie of couples entertaining inside by the fire, only to return once again to the terrible icy wind and a lover’s triangle gone wrong.
InFlow is performed to music composed by Philip Glass for the movie, The Hours. Ballet Master Tom Mattingly choreographed this new piece for Madison Ballet’s Emerging Voices program.
Evening Song is a brief pas de deux choreographed by company dancer and Rehearsal Assistant, Andrew Erickson, to one of Antonin Dvorak’s Gypsy Songs, “Als die alte Mutter”, arranged by Fritz Kreisler for cello.
Continue is choreographed by Ballet Master and School Director Rachelle Butler. Set to the music of Nina Simone, Black Violin and Gramatik, Continue celebrates dancers of color who break boundaries to find their voice within the ballet world.

Ticket Information
Tickets to Inside Out can be purchased online at madisonballet.org/tickets or by calling the Overture Center Box Office at (608) 258-4141.
For nearly 40 years, Madison Ballet has been an integral part of the vibrant Dane County arts community. Professional ballet education and training with the School of Ballet assures that students of all ages and skill levels gain the poise, confidence, discipline, and fundamental life skills intrinsic to the study of classical ballet. Full scale productions such as the acclaimed Nutcracker and imaginative contemporary performances by the professional repertory company reach more than 13,000 people each year, while scholarships and neighborhood outreach programs connect hundreds of families and young people with the joy of dance.
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Photo by Richard Hurd
DeWitt Welcomes Theresa L. Roetter, a Seasoned Adoption and Family Law Attorney, to its Madison Office
Media Contact: Michelle M. Friedman, mmf@dewittllp.com / 262-754-2877
DEWITT WELCOMES THERESA L. ROETTER, A SEASONED ADOPTION AND FAMILY LAW ATTORNEY TO ITS MADISON OFFICE
MADISON | MILWAUKEE | MINNEAPOLIS – DeWitt LLP announced today attorney Theresa L. Roetter joined its Madison office as an equity partner in the Family Law practice area.
Roetter specializes in Assisted Reproduction, Adoption, Guardianship, and LGBT Law. In particular, she provides assisted reproduction and adoption services to her clients. One of just a handful of attorneys in Wisconsin with this combination of practice areas, Theresa’s practice is state-wide and her clients come from Wisconsin, other U.S. States, and many foreign countries.

She drafts and negotiates gestational surrogacy agreements as well as sperm and egg donation agreements and has established parentage in many Wisconsin counties. She works closely with other attorneys, surrogacy matching agencies, and psychologists to ensure that all parties are well informed as they begin their surrogacy journey.
Roetter earned her J.D., form Marquette University Law School and her B.A., from St. Norbert College. She is admitted to practice in the State Bar of Wisconsin, the U.S. Supreme Court and the U.S. District Court of the Eastern and Western Districts of Wisconsin.
She is affiliated with:
- Academy of Adoption & Assisted Reproduction Attorneys – Fellow – Vice-President (2016-17) and Trustee (2012-2016)
- American Bar Association – Member (Family Law Section – Assisted Reproductive Technology Committee Member)
- American Society of Reproductive Medicine (ASRM) Legal Practice Group – Member
- National Association of Counsel for Children – Member
- State Bar of Wisconsin – Member
- State Bar of Wisconsin Children & the Law Section – former Chair & Board Member; Legislative Committee
- State of Wisconsin – Joint Legislative Council Study Committee on Adoption Disruption & Dissolution (2014)
- State of Wisconsin – Joint Legislative Council Study Committee on Minor Guardianships (2018-19)
- Dawn E. Petersen Foundation Inc. – which supports families living with serious illness – Co-Founder and Board member
- St. Norbert College – Alumni Board – (2008-2014)
- Big Brothers & Big Sisters
- Mock Trial coach at Monona Grove High School (2004 -2005)
About DeWitt
DeWitt LLP is one of the ten largest law firms based in Wisconsin, with an additional presence in Minnesota. It has nearly 140 attorneys practicing in Madison and Metropolitan Milwaukee, Wisconsin, and Minneapolis, Minnesota, in a variety of legal areas and has the experience to service clients of all scopes and sizes. The firm is known for its work in several areas, including intellectual property, patents, trademarks and copyright law, civil rights litigation, construction litigation, corporate law, employment, environmental, employee benefits, estate planning, family law, government relations, litigation, real estate, and tax law. More information is available at dewittllp.com.
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Photo by Richard Hurd
M3 Insurance Announces Strategic Partnership with Hierl Insurance
Mike Victorson, president and CEO of M3 Insurance, and Mike Hierl, president and CEO of Hierl Insurance, announced a merger between the two companies, effective January 1, 2020. Hierl will continue to operate in Fond du Lac, Wisconsin as a location of M3 Insurance, and day-to-day Fond du Lac operations will continue to be led by Mike Hierl. The Hierl team will not change.
“A proud part of the Fond du Lac community for 100 years, we are excited to now offer an even broader range of insurance offerings and resources while maintaining our strong commitment to individual attention and personal relationships with clients,” said Mike Hierl. “They will enjoy the same great service, but with a greater depth of bench and tools going into the next 100 years.”
Mike Victorson adds, “Both agencies enjoy a long history and strong legacy which is fueling our future together. The similarities between the two agencies when it comes to values, attitudes, and culture make this an ideal partnership.”
In addition to the new Fond du Lac location, M3 has offices in Madison, Milwaukee, Wausau, Green Bay, and Eau Claire, Wisconsin, and Rockford, Illinois. With more than 280 employees and 40 employee shareholders, M3 is the largest insurance broker and risk management firm in the state of Wisconsin.
“We have finally found the partner we’ve been looking for,” said Mike Hierl. “After a friendship of 20+ years, two CEOs have decided to join forces. This truly is a partnership built on trust.”
Learn more about Hierl: Powered By M3
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About M3
M3 is the largest insurance broker and risk management firm in the state of Wisconsin. As a top 50 broker in America, we’re leaders in the products we represent and the industries we serve. M3’s people are an extension of your team, providing world-class resources to help you manage risk, purchase insurance, and provide employee benefits. And our focus on community builds better places to live and work.
Photo by Richard Hurd
Technology leader Teri Bruns joins WPS Board of Directors
FOR IMMEDIATE RELEASE
Contact:
DeAnne Boegli, Director of Communications
608-977-7343
anne.boegli@wpsic.com
Technology leader Teri Bruns joins WPS Board of Directors
MADISON, Wis.—Jan. 6, 2020—Teri L. Bruns has been elected to the Board of Directors for Wisconsin Physicians Service Insurance Corporation, doing business as WPS Health Solutions.
Her information technology career spans more than 25 years, from programming and systems engineering to her current leadership role in developing cloud-based services and emerging technology partnerships.

As Vice President of Global Partner Solutions at VMware, Bruns leads a cross-functional team charged with scaling VMware’s technology platforms and leveraging partnerships with global system integrators, solution outsourcers, and technology and independent software partners.
Earlier in her career, she was in technology and sales leadership roles with EMC, CoreBTS, and Symantec.
A native of Pennsylvania, Bruns has lived in the Madison area since 1978. She majored in Business at Edgewood College in Madison and has served on the American Family Children’s Hospital Advisory Board.
Bruns is a mentor for women in the technology industry and was one of the recipients of In Business magazine’s Women of Industry awards in 2018.
Nationally over multiple years, Bruns has been on CRN magazine’s Women of the Channel list, which honors women based on their professional accomplishments, demonstrated expertise, and ongoing dedication to the IT channel.
About WPS Health Solutions
WPS Health Solutions is a nationally regarded government contractor and a leading Wisconsin not-for-profit health insurer. The WPS Health Insurance division offers affordable health plans and benefits administration. The WPS Government Health Administrators division administers Part A and B Medicare benefits for millions of seniors in multiple states, and the WPS Military and Veterans Health division serves millions more members who are active in the U.S. military, veterans and their families. In 2019, the international Ethisphere® Institute named WPS one of the World’s Most Ethical Companies® for the 10th straight year. For more information, please visit wpshealthsolutions.com.
Photo by Richard Hurd
Sue Loken Named Chief Financial Officer of State Bank of Cross Plains
January 2, 2020, MADISON, Wisconsin — After an extensive search involving more than 140 candidates, State Bank of Cross Plains (SBCP) named Sue Loken its next Senior Vice President – Chief Financial Officer.
“My role is to be a strategic partner with the team and continue to help move the organization forward, especially through this time of transformation in community banking,” Loken explains. “Over the years, I’ve seen so many different situations and scenarios. I’ve developed the insight to identify opportunities and suggest solutions, as well as the capability to make those adjustments with confidence.”

Most recently, Loken served as Chief Risk Officer at Bank First in Manitowoc, Wisconsin. Additional experience includes eight years as CFO and Risk Officer at Partnership Bank, nearly 10 years working with banks of various sizes at Wipfli, six years in the private sector as an accountant, and extensive expertise in risk mitigation.
“In light of our recent merger, we were looking for someone who could guide us through the regulatory standards and higher level of scrutiny that comes with surpassing the $1 billion threshold,” said SBCP President and CEO, Jim Tubbs. “Sue can provide the leadership we need to navigate this exciting period of growth.”
Loken’s breadth of experience in accounting, finance, and banking is part of what set her apart during the selection process. “Looking good on paper is only the first step,” Tubbs clarifies. “Sue is much more than her resume highlights. In addition to being a well-rounded banker, she is a personable leader with a genuine community banking attitude. Throughout the interview process, it became clear that Sue really mirrors our bank’s core culture and personality.”
Loken confirms that this career move will allow her to feed her passion for community involvement. In addition to her work at State Bank of Cross Plains, she is committed to helping others achieve their dreams, whether by developing leaders internally or supporting the local community.
“Giving back and supporting the community you live and work in is at the heart of community banking and is my passion. A good school district, for example, makes such a huge difference to an entire community,” she says about this topic near-and-dear to her heart. “It supports individual enrichment, improves local labor skillset and availability, and affects population growth and business development.”
Loken has been actively involved in the Cedarburg Education Foundation and the Greater Cedarburg Foundation, and plans to continue supporting education and the community overall in her new neighborhood upon moving to Dane County.
Loken officially started at State Bank of Cross Plains on Monday, December 16, 2019.
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State Bank of Cross Plains is known for our modern, progressive approach to supporting businesses and consumers by offering services more typical of larger financial institutions in an environment that values one-on-one personal relationships and community involvement. Thanks to our recent merger, State Bank of Cross Plains is a $1.3 billion institution, offering a full range of business and personal financial services including business, real estate, and consumer lending, as well as wealth management and financial advisory services. We now also provide Crop Insurance and Ag Lending Services. SBCP has 15 convenient locations in Dane, Rock, and Green Counties. Member FDIC and Equal Housing Lender.
For additional information, please visit sbcp.bank or contact Marketing Communications Manager Ian Folger at 608-826-3515.