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Photo by Richard Hurd

WPS Health Solutions earns BBB Torch Award for Ethics from Better Business Bureau of Wisconsin


DeAnne Boegli
Vice President of Communications

WPS Health Solutions earns BBB Torch Award for Ethics from Better Business Bureau of Wisconsin

MADISON, Wis.—April 20, 2023— Better Business Bureau (BBB) of Wisconsin announced its recipients of the BBB Torch Awards for Ethics, and WPS Health Solutions is among the winners. The recipients of this prestigious award were selected by an independent panel and recognized at the 2023 BBB Ethics Awards Luncheon hosted in Milwaukee.

“This award is significant because it validates and exemplifies what we experience each day at WPS—the highest standard of ethics and trust among employees, customers, and our communities,” said Vicki Cobb, Vice President of Internal Audit and Compliance. “I am so proud of each person at WPS for building a culture of trust with dedicated service for our customers.”

Entries for this award are evaluated by an independent, voluntary panel of judges comprised of business and community leaders. They are reviewed and judged on four key areas:

  • Character
  • Culture
  • Customers
  • Community

“The BBB Ethics Awards application is a grueling process, requiring the organization to analyze and communicate all aspects of their internal and external procedures to the judges,” said Julie Albrecht, Executive Director of the BBB of Wisconsin Foundation. “These organizations should be immensely proud of their commitment to ethics in their day-to-day operations.”

ABOUT BBB: For more than 100 years, the Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2021, people turned to BBB more than 200 million times for BBB Business Profiles on 6.3 million businesses and Charity Reports on 25,000 charities, all available for free at There are local, independent BBBs across the United States, Canada and Mexico, including BBB Serving Wisconsin which was founded in 1939 and serves the state of Wisconsin.

About WPS Health Solutions 

Wisconsin Physicians Service Insurance Corporation (WPS Health Solutions), founded in 1946, is a nationally regarded benefits administrator for a variety of U.S. government programs and a leading not-for-profit health insurer in Wisconsin. WPS Health Solutions serves active-duty and retired military personnel, seniors, individuals, and families in Wisconsin, across the U.S., and around the world. WPS Health Solutions, headquartered in Madison, Wis., has more than 2,700 employees. Within the enterprise, there are three divisions: WPS Government Health Administrators, WPS Military and Veterans Health, and WPS Health Insurance/WPS Health Plan/EPIC Specialty Benefits. For more information, please visit

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Riley Construction Breaks Ground on Likewise Partners Project in Madison

New industrial development has immediate leasing opportunities

Riley Construction is building Phase 1 of the Tradesmen Commerce Park in collaboration with Likewise Partners and The Ackerberg Group. Located at 5525 Tradesmen Drive, Madison, WI, the 131,000 square-foot, class A industrial building will include highlights such as 32’ clear height, 16 loading docks, state-of-the-art sprinkler system, unit heaters, high-bay LED light fixtures, and ample car and trailer parking stalls. Tradesmen Commerce Park is conveniently accessible from the Stoughton Road exit of the Beltline Highway.

Riley recently broke ground on this project and pre-cast panel erection is complete with steel and roofing work to follow. Phase 2 of the park is anticipated to start in early 2024 and will incorporate an additional 150,000 square foot building.

This project brings much needed industrial space to the Madison area due to historically low vacancy rates. The projected completion for the project is July 2023. The development team is currently accepting lease proposals from prospective tenants. For additional leasing information contact Chase Brieman or James West at the CBRE real estate office in Madison.

For more information on Riley Construction visit or call Riley’s Project Development Manager, Alex Egan at 414-405-5713.

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About Riley Construction

One of the largest construction management and general construction firms in Wisconsin and Illinois, Riley Construction is headquartered in Kenosha, WI, with four offices strategically located throughout the region. The company provides services in the municipal, industrial/manufacturing, healthcare, corporate/commercial, education, and pharmaceutical markets. Projects include new, expansion, renovation and restoration for a variety of building types. The firm’s core values of Humility, Integrity, Flexibility, and Initiative (HIFI) have led to a strong reputation and an 80% repeat customer base.

Photo by Richard Hurd

National Guardian Life Insurance Company’s Long Term Care Insurance Product, EssentialLTC, approved in Montana

National Guardian Life Insurance Company (NGL) announced that EssentialLTC, its Long Term Care (LTC) insurance product, is available in Montana, effective April 21, 2023. Headquartered in Madison, NGL’s LTC insurance product is now available in 49 states and the District of Columbia.

“We’re excited to offer the residents of Montana this affordable and comprehensive Long Term Care insurance option to help protect their financial needs,” said Joe Guyotte, National Sales Manager, Long Term Care at NGL. “With EssentialLTC clients are able to customize plans that best meet their needs. The NGL LTC policy is also very adaptable into the worksite and executive carve out with high quality features and benefits.”

Nearly 70 percent of Americans aged 65 and older will need some form of long term care, according to the U.S. Department of Health and Human Services. Long term care needs can arise from a disabling accident, chronic illness or simply getting older and include daily activities such as bathing, dressing, eating, toileting, etc. Purchasing Long Term Care insurance can help cover future costs and provide families with peace of mind that the assets they have worked so hard to build are secure.

EssentialLTC features include a range of both affordable benefits and asset protection through flexible options, including lifetime benefits, joint policies and premiums, shared benefit amount rider with third pool benefits, 1035 Exchange eligible, and flexible premium payment options.

Specializing in a suite of innovative products for life’s journey, NGL prides itself on giving customers the financial stability, careful guidance and peace of mind to lead a life filled with confidence, dignity and grace.

To learn more about EssentialLTC go to:

About NGL

Established in 1909 National Guardian Life Insurance Company (NGL) is an insurance company headquartered in Madison, Wis. Licensed to do business in 49 states and the District of Columbia, NGL markets preneed and individual life and annuities, as well as group markets products. Information about NGL can be found at; Facebook: and LinkedIn:

National Guardian Life Insurance Company is not affiliated with The Guardian Life Insurance Company of America a/k/a The Guardian or Guardian Life.


Photo by Richard Hurd

Molly Rae Joins Oak Bank as Human Resources Manager

For Immediate Release

Contact: Karen Virnoche, 608.441.6000

Molly Rae Joins Oak Bank as Human Resources Manager

Fitchburg, WI – Oak Bank, Fitchburg’s community bank since 2000, welcomes Molly Rae to the team as a Human Resources Manager.

Rae comes to Oak Bank with more than nine years of experience in human resources. In her role at Oak Bank, Rae’s responsibilities include recruiting and onboarding new associates, managing benefits and payroll programs, and helping ensure compliance with local, state, and federal employment regulations.

“Molly comes to Oak Bank with great enthusiasm and is a wonderful addition to our team,” said Terry Taylor, Oak Bank President.

“I hope to bring fresh ideas to Oak Bank to help our associates be successful in their roles and continue to build on the already incredible culture at Oak Bank,” said Rae. “What we do behind the scenes, if you will, creates the best possible banking experience for our clients.”

Rae lives in Madison and is a very active volunteer, leading a co-ed professional business fraternity supporting the Ronald McDonald House. Rae is thrilled to be one of the newest Packers season ticket holders after 25+ years on the waitlist.

About Oak Bank
Oak Bank has been deeply rooted in the Fitchburg community and Madison area for 23 years, meeting the financial needs of homeowners and businesses by offering top-notch service, quick answers, and creative solutions, all while supporting over 125 local nonprofits each year. Visit to learn more.


Photo by Richard Hurd

Fitchburg Chamber Visitor + Business Bureau Announces the “Bike the ‘Burg” Challenge for Summer 2023

Area cyclists of all ages and abilities are invited to participate in the Fitchburg Chamber Visitor + Business Bureau’s 2023 Bike The ‘Burg Challenge! Participants will be challenged to bike a total of 150 miles (or more) during the summer of 2023. Keep track of your miles in apps like Strava, in an excel file or however you prefer. Participants can register for free or register for $10.00 and receive a Bike The ‘Burg tee-shirt. Everyone registered will be entered into several drawings to win prizes from local businesses. The 2023 Bike The ‘Burg Challenge is sponsored by Fitchburg Family Pharmacy and SHINE Technologies.

“The ‘Burg is a wonderful place to ride and we are so fortunate to have this great infrastructure,” said Thad Schumacher, owner of Fitchburg Family Pharmacy. “We know the important role exercising plays for your health and since cycling is one of my passions, it is natural for us to sponsor the great event.” 

“SHINE is thrilled to be sponsoring the Bike the ‘Burg Challenge for the second year in a row. Our work revolves around creating a safer, healthier and cleaner world, and we’re proud to extend that mission out into the community by supporting events like this,” said Jess Giffey, SHINE’s Chief Operating Officer of Systems and Therapeutics. “Many of our Fitchburg-based employees are avid cyclists who take advantage of the scenic trails year-round. We look forward to hosting another community ride this year and to a safe and fun summer of cycling and celebrating all that Fitchburg has to offer.” 

Fitchburg has ideal access to some of Wisconsin’s finest bike trails and is home to three state trails and three local bike paths. The challenge encourages cyclists both new to the area, and those who are very familiar with biking in Dane County, to get on your bike and discover what makes Fitchburg a top destination for biking enthusiasts and now has BCycle stations throughout the city, with more planned for installation in 2023. 

For more information about the 2023 Bike The Burg Challenge, please contact Angela Kinderman. 

WHO:  Fitchburg Chamber Visitor + Business Bureau

WHAT: 2023 Bike The ‘Burg Challenge  

WHEN: Summer 2023 (May-September)

WHERE:  Fitchburg and Dane County, Wisconsin