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Category: Member News

Learn who’s growing, changing, moving and more! Stay on top of what’s new with your neighboring businesses. We share news releases and announcements from your peers in the Madison area. Want to toot your own horn? Use our Submit Member News form to share your own stories.

Photo by Richard Hurd

Lexus of Madison has become Bergstrom Lexus of Madison

NEWS RELEASE

Contact:
John F. Bergstrom
Executive Chairman
Bergstrom Automotive
(920) 585-9104

Lexus of Madison has become Bergstrom Lexus of Madison

Madison, WI (December 16, 2024) – Bergstrom Automotive, the largest automotive group in Wisconsin, continued its growth in the Madison market by completing the acquisition of Lexus of Madison. Bergstrom Automotive operates 40 dealerships in Wisconsin and has built its brand and success by focusing on delivering quality guest service. With this acquisition, Bergstrom Automotive now employs over 2,500 teammates in the state. John F. Bergstrom, Founder and Executive Chairman, started with a Chevrolet dealership in Neenah, Wisconsin and the company now represents every automotive brand sold in the state. This is Bergstrom Automotive’s second Lexus dealership and will be the fifth Bergstrom location in the Madison Market, including a recently completed state-of-the-art body shop.

The company, founded by John F. Bergstrom and his brother Richard A. Bergstrom, first entered the Madison market over 20 years ago with the acquisition of the luxury brand Cadillac. Madison Cadillac quickly grew to be the largest Cadillac dealership in the state and holds that distinction today along with many customer service awards. Earlier this year the company reinvested heavily in the Madison market by launching construction of a new Cadillac facility at its current location on the beltline at the Fish Hatchery Road exit. Bergstrom Automotive also has two Chevrolet dealerships in the Madison Market.

John F. Bergstrom, Executive Chairman of Bergstrom Automotive stated, “We are honored to represent Lexus in the Madison market. For over 40 years, our focus and commitment has been to deliver great guest experiences. The Lexus brand aligns with our approach of providing this elevated experience to our guests.”

Lexus, a luxury automotive manufacturer founded in 1989, has built a global reputation for precision, reliability, and technologically advanced premium vehicles combined with exceptional customer service. Bergstrom Automotive’s focus on exceptional guest treatment combines extremely well with the Lexus brand. Bergstrom Automotive’s Lexus location in Appleton has earned the prestigious Elite of Lexus Award for 23 consecutive years.

Bergstrom’s new Lexus facility is located at 8000 Airport Road in Middleton and is now open for business as “Bergstrom Lexus of Madison.”

About Bergstrom Automotive
Bergstrom Automotive, headquartered in Neenah, Wisconsin, is one of the top automotive retailers in the U.S. and the largest dealer in Wisconsin. The company employs over 2,500 teammates statewide and is focused on delivering outstanding guest service. The Bergstrom organization sells and services the following franchises: Acura, Alfa Romeo, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, FIAT, Ford, Genesis, GMC, Honda, Hyundai, Infiniti, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Maserati, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Ram, Sprinter, Subaru, Toyota, Volkswagen and Volvo in facilities located throughout the state of Wisconsin.

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Photo by Richard Hurd

Wisconsin Union: Winter Carnival, An Annual Madison Tradition for More Than 80 Years, Returns Feb. 6-9, 2025

FOR IMMEDIATE RELEASE
Dec. 12, 2024

Contact Information:
Shauna Breneman, Wisconsin Union Public Relations and Communications Officer
Email: sbreneman@wisc.edu 
Phone: (608) 262-8862

Read release online: union.wisc.edu/about/news/wintercarnival2025 

WINTER CARNIVAL, AN ANNUAL MADISON TRADITION FOR MORE THAN 80 YEARS, RETURNS FEB. 6-9, 2025

MADISON – An annual tradition for more than 80 years, the nonprofit Wisconsin Union’s winter-themed event series Winter Carnival returns Feb. 6-9, 2025, with more than 30 events, including bringing Lady Liberty to Lake Mendota and a freestyle skiing and snowboarding competition.

The 2025 Winter Carnival series currently includes:

The Winter Carnival lineup celebrates all things Wisconsin winter with mostly free indoor and outdoor activities, including numerous family-friendly events.

The event lineup is subject to change, including due to weather conditions. Some events include age restrictions, participation restrictions, or registration.

“Winter Carnival brings the community and visitors together each year for classic and new winter fun, from candy-making in the snow to sledding,” Wisconsin Union Public Relations and Communications Officer Shauna Breneman said.

The Wisconsin Union team has hosted Winter Carnival for 85 years. The team works with UW–Madison student leaders and community partners, such as University Recreation & Wellbeing and WAA, to make Winter Carnival’s winter fun possible.

One beloved, annual Winter Carnival tradition brings a touch of New York to Madison: Lady Liberty on Lake Mendota; the Wisconsin Union team places an inflatable replica of the Statue of Liberty’s head, arm, and torch on frozen Lake Mendota.

This tradition traces its origins back to 1979, when University of Wisconsin–Madison alumni and Pail and Shovel Party leaders Leon Varjian and Jim Mallon ’79 turned a student government campaign promise into reality: to bring the Statue of Liberty to Madison. They fulfilled their promise with Styrofoam versions of the torch, hand and head on Lake Mendota. Those curious about this campus tradition and its more recent reimagining as an inflatable can read more details here.

While attending Winter Carnival, patrons can enjoy the Wisconsin Union’s heated nearby building Memorial Union, which offers indoor, year-round dining options. Purchases at Memorial Union and tax-deductible donations to the nonprofit Wisconsin Union help make the Union’s low-cost and free events, spaces and Wisconsin Union student leadership opportunities possible.

Winter Carnival patrons can visit union.wisc.edu/wintercarnival for the most up-to-date Carnival lineup.

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About the Wisconsin Union

The non-profit Wisconsin Union strives to enhance and support student leadership and community engagement, including through recreational, cultural, educational and social opportunities and by providing world-class support services, such as event management. The Wisconsin Union includes student leadership opportunities available through the Wisconsin Union Directorate, the Center for Leadership and Involvement, the Wisconsin Singers, Fraternity and Sorority Life, and the Wisconsin Homecoming Committee; Memorial Union; Union South; various dining options throughout downtown Madison; UW Conference Centers; and the Fluno Center. Learn more about the Union and its tradition of providing experiences for a lifetime: union.wisc.edu.

Photo by Richard Hurd

Pemberton Personal Injury Law Firm: Will Pemberton Recognized as 2025 AV Preeminent Attorney

Pemberton Personal Injury Law Firm proudly announces that its CEO, Will Pemberton, has been awarded the distinguished AV Preeminent® rating for 2025. This prestigious honor is the highest possible rating in both legal ability and ethical standards, reflecting Attorney Pemberton’s unwavering commitment to excellence in personal injury law.

The AV Preeminent® designation, facilitated by Martindale-Hubbell®, is a time-honored recognition that identifies attorneys who have achieved exceptional peer reviews in their field. Since its inception more than a century ago, Martindale-Hubbell® has established itself as the gold standard for rating legal professionals, helping clients and colleagues make informed decisions about legal representation.

This honor underscores our CEO’s dedication to securing justice for his clients and highlights the respect he has garnered from his peers in the legal community. As the leader of Pemberton Personal Injury Law Firm, Attorney Pemberton has consistently championed the rights of injured individuals across Wisconsin, building a legacy of integrity, advocacy, and results.

“The AV Preeminent Attorney designation is of particular importance to me,” said Attorney Pemberton. “Few things are as significant to a lawyer than gaining their peers’ respect and recognition. I’m honored to have been named.”

About Pemberton Personal Injury Law Firm
Pemberton Personal Injury Law Firm, located in Madison, Wisconsin, focuses exclusively on personal injury cases, helping statewide clients navigate the complexities of legal claims with care and expertise. The firm has earned a reputation for its client-centered approach and relentless pursuit of justice, a philosophy embodied by Attorney Pemberton’s leadership.

This latest accolade reinforces the firm’s commitment to upholding the highest standards of legal practice and providing exceptional service to the people of Wisconsin.

Photo by Richard Hurd

Expanding a Long-Standing Collaboration: SupraNet and Overture Center for the Arts Announce Wi-Fi Provider Partnership

Madison, WI – December 12, 2024 – SupraNet Communications and Overture Center for the Arts are excited to announce a new phase in their partnership, with SupraNet becoming the official Wi-Fi provider for the entire Overture facility. Overture guests can access the Wi-Fi by connecting to the network named Overture Public WiFi.

Building on more than 15 years of collaboration, this latest development will enhance the guest experience for the thousands of visitors who attend performances, events, and exhibitions at Overture each year.

Since partnering with Overture in 2009, SupraNet has been instrumental in supporting the venue’s evolving digital needs. Beginning with colocation services, the partnership expanded in 2015 to include internet connectivity, and now, in 2024, SupraNet is providing an additional audience Wi-Fi network that is actively managed by SupraNet.

“SupraNet has been an invaluable partner in helping us evolve our digital infrastructure to meet the needs of a modern audience,” said Chris Vogel, Chief Financial and Business Officer at Overture Center for the Arts. “Today’s audiences expect fast, reliable internet access to enhance their experience—whether it’s sharing moments on social media, accessing show times and digital tickets, or simply staying connected. With SupraNet’s expertise, we’re able to provide the level of connectivity that our patrons expect.”

Overture Public Wi-Fi: Seamless Connectivity for Guests
The newly launched Overture Public WiFi network is now live and available to all guests. This Wi-Fi upgrade ensures that Overture patrons can stay connected from the moment they enter the venue.

To continually improve the Wi-Fi experience, visitors are encouraged to provide feedback by scanning QR codes located throughout the facility, which link to a short survey. Guests input will help ensure the highest quality service.

“We’ve enjoyed a long-standing partnership with Overture Center, and this next step reflects our shared commitment to providing exceptional experiences for visitors,” said Bryan Chan, Founder and CEO of SupraNet Communications. “The feedback we receive from patrons is essential as we work to ensure that our Wi-Fi meets the needs of all guests.”

A Continued Partnership
In addition to providing internet services, SupraNet has proudly supported Overture Center as a sponsor of several Broadway shows—including the upcoming production of “Shucked” in 2025—and the Overture Presents series. This partnership reflects SupraNet’s commitment to both the arts and the community, ensuring that visitors have a world-class digital experience alongside world-class performances.

Looking Ahead
The partnership between SupraNet and Overture Center represents a shared vision for the future—one that blends cutting-edge technology with the cultural vibrancy that Overture brings to Madison. By managing the venue’s Wi-Fi network and providing real-time audience insights, SupraNet is helping Overture continue to create extraordinary experiences for all who visit.

About SupraNet Communications
Celebrating 30 years of helping Everyone do more on the Internet. SupraNet delivers innovative, reliable solutions rooted in transparency, loyalty, gratitude, a problem-solving mindset, and our deep local connection to Madison.

About Overture Center for the Arts
Celebrating 20 years in Madison, Wis., Overture Center for the Arts is a 501(c)(3) nonprofit arts organization that features seven state-of-the-art performance spaces and four galleries where national and international touring artists, nine resident companies and hundreds of local artists engage people in more than 500,000 educational and artistic experiences each year. Overture’s mission is to support and elevate our community’s creative culture, economy and quality of life through the arts. overture.org

Photo by Richard Hurd

Iconica Celebrates Double Recognition in the 2024 IB Executive Choice Awards

We’re excited to announce that Iconica has been honored with not one but two awards in the 2024 In Business Magazine Executive Choice Awards! We’ve been awarded Silver in the Commercial Interior Design Firm category and Bronze in Commercial Builder.

Located in Madison, Wisconsin, Iconica offers full-service architecture, engineering, and general contracting – delivering either fully integrated solutions or separate services tailored to each client’s needs. These awards are a powerful testament to our commitment to excellence and innovation in every project we undertake.

Why This Matters
What makes this recognition especially meaningful is the selection process. Winners are chosen by In Business magazine’s executive readers, including C-suite leaders and small business owners, who cast write-in votes. The award isn’t just about name recognition; it reflects trust and top-of-mind awareness in our community. This level of trust is something we build project by project.

A Team Effort
At Iconica, our mission is clear: architecture, engineering, and construction professionals united to champion superior outcomes for our customers and community. Whether it’s a minor remodel or a large-scale project, we work closely with clients, subcontractors, and vendors to eliminate delays, prevent finger-pointing, and stay within budget. We pride ourselves on a process that applies lessons learned from every project to continually improve, delivering real value to our clients.

Thank You
A heartfelt thank you to our clients, partners, and team members. This achievement reflects your trust and our commitment to building excellence, one step at a time. Here’s to continuing our journey of innovation and growth!