Category: Talent
Photo by Richard Hurd
Attorneys Brody Richter and Theresa Roetter Elected to DeWitt’s Executive Committee
FOR MORE INFORMATION CONTACT:
Michelle M. Friedman
mmf@dewittllp.com / 262-754-2877
Attorneys Brody Richter and Theresa Roetter Elected to DeWitt’s Executive Committee
GREEN BAY | MADISON | MILWAUKEE | MINNEAPOLIS – Today DeWitt LLP law firm announced it has elected Brody Richter and Theresa Roetter to its Executive Committee effective July 1, 2021. The role of DeWitt’s Executive Committee is to oversee and hold accountable the firm’s management team, including the President and Managing Partner. This includes providing feedback and opinions about the management team’s sustainability and growth strategies, operational plans, budgets, financial performance, and risk assessments.
About Richter
Richter is a Partner in the DeWitt’s Madison office and is Co-Chair of its Business Law practice group. His practice focuses primarily on mergers and acquisitions, corporate transactional matters, commercial real estate, and private securities transactions. He assists a wide array of clients, from individuals to major corporations and his clients have included, but are not limited to, small retail businesses, large commercial real estate developers, major manufacturing companies and tax-exempt organizations. Richter earned a J.D. from the University of Wisconsin Law School (Member of the Moot Court Board) and a B.S. from Ohio University. He was a member of the 2019 In Business Magazine’s 40 under 40 class, was a founding member of the Community Around the Children’s Hospital (“CATCH”) and is a member of the State Bar of Wisconsin.

About Roetter
Roetter is a Partner and member of DeWitt’s Family Law practice group in Madison. Her practice focuses on assisted reproduction and adoption. She is one of just a handful of attorneys in Wisconsin with this combination of practice areas, her practice is state-wide, and her clients come from Wisconsin, other U.S. States, and many foreign countries. She earned a J.D. from Marquette University Law School and a B.A., cum laude, from St. Norbert College. She is a Fellow of the Academy of Adoption & Assisted Reproduction Attorneys and Member of the American Bar Association and its Family Law Section – Assisted Reproductive Technology Committee, the American Society of Reproductive Medicine (ASRM) Legal Practice Group, the National Association of Counsel for Children, and the State Bar of Wisconsin and its Children & the Law Section.

About DeWitt
DeWitt LLP was founded in 1903 and is one of the 10 largest law firms based in Wisconsin, with an additional presence in Minnesota. It has more than 130 attorneys practicing in Green Bay, Madison and Metropolitan Milwaukee, Wisconsin, and Minneapolis, Minnesota, and has the experience to service clients of all scopes and sizes. The firm is known for its work in a variety of legal areas including intellectual property, patents, trademarks and copyright law, construction litigation, corporate law, employment, environmental, employee benefits, estate planning, family business, family law, government relations, health care, litigation, real estate, and tax law. More information is available at dewittllp.com.
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Photo by Richard Hurd
Architectural Director, Jim Olson, joins Iconica
PR Contact:
Blake Sabatke
Digital Marketing Manager
blake.sabatke@iconicacreates.com
608.664.3533
Architectural Director, Jim Olson, joins Iconica
Iconica is happy to announce that Jim Olson, AIA, NCARB has joined the team as Architectural Director. In his role, Jim will work closely with clients to support their project design needs as well develop new business opportunities.
“Jim brings a great deal of architectural experience and leadership,” says Jim Pientka, President and CEO of Iconica. “We have no doubt that he will be valuable in delivering successful projects to clients.”
As a Registered Architect with over 25 years of experience, Jim brings in-depth knowledge of healthcare, corporate, recreational, hospitality, industrial and residential architecture to Iconica. He is an active participant in various local organizations as well as professional associations throughout the design/build industry.
“I am excited to join Iconica and jump right in to help both the team and business grow,” said Jim Olson.
Jim can be reached at jim.olson@iconicacreates.com.

About Iconica:
Located in Madison, Wisconsin, Iconica provides full-service architecture, engineering, and general contracting in a fully integrated solution or as separate services. Iconica has worked to perfect a process that takes the uncertainty and headaches out of commercial building: the delays, the finger-pointing, and the cost overruns. Whether tasked with a small remodel or a large commercial complex, Iconica works closely with clients, subcontractors, and vendors to provide results to support project goals. We take every lesson learned on the job and apply it to the next, providing a real impact on each client’s business, one revolution at a time.
To learn more about Iconica head to www.iconicacreates.com.
Photo by Richard Hurd
Marty Anderson Named GHC-SCW Chief Strategy and Business Development Officer
Madison, WI – Group Health Cooperative of South Central Wisconsin (GHC-SCW) is pleased to name Marty Anderson, MBA, Chief Strategy and Business Development Officer.
Most recently, Anderson was Chief Growth Officer at Security Health Plan where he developed a depth of understanding of the health care and health insurance market. He led the implementation of the Affordable Care Act (ACA) for the major provisions that took effect in 2014 and has been Security Health Plan’s leading authority and media spokesperson on the ACA since that time. He also provided leadership on strategic planning.
“After a national search, Marty established himself as the clear #1 choice in a pool of highly qualified candidates, due to his extensive experience, knowledge base and appreciation for the GHC-SCW culture of service and unique staff model design,” commented Dr. Mark Huth, GHC-SCW President and Chief Executive Officer. “Others have described Marty as ‘a joy to work with and a great leader,’ and I look forward to working with him in this important role on the GHC-SCW senior leadership team. He is a fantastic addition to the Cooperative.”
In his role, Anderson will oversee insurance service operations – including sales, marketing, communications, advertising, media relations, business intelligence, pricing, underwriting and customer service. Additional priorities will be strategic planning and driving innovation through member-centric product and service development.
“I’ve invested more than 20 years working for mission-driven, nonprofit health care organizations that keep the customer at the forefront of decision making. It’s apparent to me that Group Health Cooperative lives this same philosophy every day,” said Anderson. “Customers aren’t just some nebulous concept, they are our family, friends, neighbors and coworkers, and it’s clear that this organization cares about improving the health and lives of our customers and the broader community.”
His portfolio of expertise includes product development, sales strategy, measuring marketing return on investments, creating market segmentation models, developing marketing communications and market research techniques.
Anderson earned his Master of Business Administration Marketing degree from Capella University and his Bachelor of Science in Communications from the University of Wisconsin-Stevens Point.

About GHC-SCW
Group Health Cooperative of South Central Wisconsin (GHC-SCW) is a nonprofit health plan that cares for more than 75,000 members. The Cooperative serves the greater Dane County area and the South Central Wisconsin region with both insurance and clinical services. GHC-SCW is the first health plan in Wisconsin to offer patients a money-back guarantee if they are not satisfied with their experience at a GHC-SCW clinic. GHC-SCW is perennially a national leader for quality, achieving the highest possible rating of 5 out of 5 nationally in 2019 and was the number one rated private plan in Wisconsin from 2006–2020 according to the National Committee for Quality Assurance (NCQA).
Media Contact:
Kate McLaughlin
Marketing and Communications Manager
Phone: 608-251-4156, Ext. 4453
kmclaughlin@ghcscw.com
Photo by Richard Hurd
Per Mar Security Services Growing and Hiring across the Midwest
MADISON, Wisconsin – Per Mar Security Services, a leading provider of total security solutions for residential and commercial clients, is growing and looking to hire more than 130 positions across its 25 locations in the Midwest. Positions include Sales, Technicians, Operations Managers, Security Officers, Monitoring Agents, Customer Care Agents, and more. The company invests in its more than 2,600 team members with industry leading training, opportunities for advancement, and incredible benefits including health benefits, paid time off, 401K options, employee discounts and competitive wages. Sign-on bonuses are also available for some positions.
Per Mar is already in the process of interviewing and hiring for the roles. Interested candidates can visit https://www.permarsecurity.com/careers to view current openings and apply. “We’ve been fortunate to experience high retention rates throughout the pandemic and provide steady employment and income to our staff, and now we see many opportunities to add to our teams,” said Brian Duffy, Per Mar Security Services CEO.
As a family-owned company, three generations strong, Per Mar continues to put its employees first, and is dedicated to providing an exceptional experience for its customers. This philosophy has fueled Per Mar’s growth as a company, and established it as a great place to work. Per Mar’s team is made up of trusted professionals with various backgrounds and experiences who work towards a common goal of providing security and peace of mind to homeowners and businesses in the communities they serve. The company’s customer retention rate and net promoter scores measuring customer satisfaction are at the top of the industry.
Per Mar also believes in giving back to the communities it serves by actively volunteering and giving monetary support to local organizations through its Charity Fund. Employees contribute to the Charity Fund, and the company matches dollar for dollar. Since its inception, the Per Mar Charity Fund has distributed more than $1.45 million to non-profit organizations in the communities it serves.
About Per Mar Security Services
Established in 1953, Per Mar Security Services is the largest, family-owned, full-service security company in the Midwest with more than 2,600 team members, operating in 25 branch locations. The company provides full-service security solutions for homes and businesses including security officer services, smart home automation, burglar and fire alarms, access control, security cameras, alarm monitoring, investigative services and background checks. For more information about Per Mar Security Services, please visit permarsecurity.com.
Photo by Richard Hurd
DeWitt Women Lead the Way with Recent Elections to Wisconsin County Bar Association Boards of Directors
FOR IMMEDIATE RELEASE
FOR MORE INFORMATION CONTACT:
Michelle M. Friedman
mmf@dewittllp.com / 262-754-2877
DeWitt Women Lead the Way with Recent Elections to Wisconsin County Bar Association Boards of Directors
GREEN BAY | MADISON | MILWAUKEE | MINNEAPOLIS – Today DeWitt LLP law firm announced Olivia Kelley was elected to the Milwaukee Bar Association’s (MBA) Board of Directors and Jordan Rohlfing was elected to a Director-at-Large position on the Dane County Bar Association’s (DCBA) Board of Directors.
Kelley is a partner in the firm’s Metro-Milwaukee office, Co-Chair of DeWitt’s litigation practice group and Chair of the firm’s Diversity, Equity, and Inclusion Committee. She earned a J.D., cum laude, from Marquette University Law School and a B.A. from Marquette University. Kelley is an active member of the Milwaukee Bar Association, Eastern District Bar Association, and Rotary Club of New Berlin.

Rohlfing is a senior associate in DeWitt’s Madison office and is a rising star in its litigation, employment, and construction law practice groups. She earned a J.D., cum laude, from the University of Wisconsin Law School and a B.A. & B.S., magna cum laude, Phi Beta Kappa, from Loyola University Chicago. She is an active member of the Dane County Bar Association, American Bar Association, and Legal Association for Women.

The DCBA features a diverse membership that includes lawyers, judges, and law students. It offers a multitude of benefits and programs, including timely and informative CLE luncheons, an award-winning mentorship program that pairs new and experienced lawyers, low-cost mediation services, and opportunities to volunteer and offer pro bono services. Established in 1858, the mission of the MBA is to be an inclusive, equitable, and diverse organization that serves the interests of the lawyers, judges, and the people of Milwaukee County.
About DeWitt
DeWitt LLP was founded in 1903 and is one of the 10 largest law firms based in Wisconsin, with an additional presence in Minnesota. It has more than 120 attorneys practicing in Green Bay, Madison and Metropolitan Milwaukee, Wisconsin, and Minneapolis, Minnesota, and has the experience to service clients of all scopes and sizes. The firm is known for its work in a variety of legal areas including intellectual property, patents, trademarks and copyright law, construction litigation, corporate law, employment, environmental, employee benefits, estate planning, family business, family law, government relations, health care, litigation, real estate, and tax law. More information is available at dewittllp.com.
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