KW2 Appoints Jennifer Savino to CEO

Contact:
Andy Wallman
andy@kw2madison.com
608-770-6581

KW2 APPOINTS JENNIFER SAVINO TO CEO

MADISON, WI — KW2 (Knupp & Watson & Wallman), a 35-year-old digital, marketing and research company headquartered in Madison has named Jennifer Savino the Chief Executive Officer of the company. Savino joined the firm in 2005, and leads research, strategy and brand development for KW2, which specializes in serving public health, higher education, and business service clients in Wisconsin and across the country.

Savino brings extensive marketing experience from her background in Minneapolis and at FCB and HL2 in Seattle via work on brands including Microsoft, Boeing, HP and T-Mobile. Her years of volunteering for the YWCA and on various Rotary Club of Madison committees have helped boost the lives of countless individuals and organizations in the Madison area.

Andy Wallman will remain President of the company he joined in 1989. “Jen is perfectly suited for this role.” Wallman said. “We’re building something very special here, and have ambitious plans to amplify our mission; she’s proven that her exceptional strategic thinking and leadership skills will be of great benefit to that mission, to our amazing staff and to our clients.”

“There are very few companies who excel in our unique corner of marketing, and who can empower and improve lives like we can.” says Savino. “We work hard to make this the best place our employees will ever work, and to be the best communications partner our clients will ever have.”

About KW2

KW2 is a 34-year-old full-service digital, marketing and research agency with a long history of public health, higher education and business services successes. We work with leading organizations like The Wisconsin Department of Health Services, The Wisconsin Department of Children and Families, The University of Wisconsin and Madison College to help clients market smarter and better. With a mission of empowering and improving lives, we believe our people grow together in diverse, equitable and inclusive environments where their unique insights, experiences and backgrounds are valued and build authentic relationships. Visit us at kw2madison.com.

Keller Hires Ferguson as a Project Manager, Kiekhaefer as a Concrete Flatwork Craftsman

Contact:
Katie Mangin, Director of Marketing
920-759-3335

Keller Hires Ferguson as a Project Manager, Kiekhaefer as a Concrete Flatwork Craftsman

Kaukauna, WI — KELLER, Inc., a Design/Build General Contractor with offices in the Fox Cities, Madison, Milwaukee and Wausau announces the hiring of Chad Ferguson as a Project Manager out of their Sun Prairie location.

In addition, Keller announces the hiring of Brody Kiekhaefer as a Concrete Flatwork Craftsman out of their Kaukauna location.

Rick Cushman Named Madison Market President at Wisconsin Bank & Trust

CONTACT:
Shawn Kesler
Regional Marketing Officer, VP
414.394.5946
SKesler@htlf.com

RICK CUSHMAN NAMED MADISON MARKET PRESIDENT AT WISCONSIN BANK & TRUST

March 26, 2021 — MADISON, WI — Wisconsin Bank & Trust is pleased to announce that Rick Cushman has joined the organization as Madison Market President. He will be responsible for leading and growing the bank’s presence in the Madison market, and surrounding areas.

“Rick has built an impressive 35-year career and reputation in the banking industry and his experience will support Wisconsin Bank & Trust’s goals of continued growth in the Madison market,” said Doug Kohlbeck, Executive Vice President and Head of Commercial Banking at Wisconsin Bank & Trust.

Rick earned both his Bachelor of Science and Masters of Business Administration from the University of Wisconsin – Parkside, and is also RMA credit certified. He has been actively involved in the Madison area as a member of Rotary, and has previously served on the boards of the YMCA and Madison Development Corporation.

Of his recent hiring, Cushman said, “I’m excited to be joining the Wisconsin Bank & Trust team, which has a reputation for excellent customer service and providing financial products and services that customers value.  I look forward to helping the organization achieve their goals of being a top-performing banking organization that actively contributes to the vitality of the community where we live and work.”

About Wisconsin Bank & Trust

Wisconsin Bank & Trust (WBT), a subsidiary of Heartland Financial USA, Inc., (NASDAQ: HTLF), is a business-focused community bank with assets of more than $1.2 billion. With 13 banking centers and one loan processing office, Wisconsin Bank & Trust serves customers in the Madison, Milwaukee, Green Bay, Sheboygan, Monroe and southwest areas of Wisconsin. WBT offers a wide range of personal and business banking, private client and mortgage lending services. For more information, visit www.wisconsinbankandtrust.com or call 608.203.1214. Wisconsin Bank & Trust is a member of the FDIC and an Equal Housing Lender.

About Heartland Financial USA, Inc.

Heartland Financial USA, Inc. is a $17.9 billion diversified financial services company providing commercial and retail banking, residential mortgage, wealth management, investment services and insurance services.  Heartland currently has more than 130 banking locations in more than 100 communities in Arizona, California, Colorado, Illinois, Iowa, Kansas, Minnesota, Missouri, Montana, New Mexico, Texas and Wisconsin.  Additional information about Heartland Financial USA, Inc. is available at www.htlf.com.

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UScellular Names Christine Paulsen Director of Retail Sales and Operations for Wisconsin

Madison, WI. (March 8, 2021) – UScellular has named Christine Paulsen to director of retail sales and operations for Wisconsin. In this role, Paulsen is responsible for leading her team of wireless technology experts to help customers select the devices, plans and consumer electronics to best meet their needs.

Paulsen has 21 years of wireless leadership experience, with more than 25 years of experience in the field. Prior to this promotion, she served as the director of sales for the company’s agent channel in Wisconsin and Northern Illinois and the director of sales for company-owned stores in Nebraska and Iowa.

“Christine is a motivated sales and management leader with an extensive background and track record of success in the wireless industry,” said Eric Conlon, area vice president/general manager for UScellular in the Wisconsin/Illinois Region. “At U.S. Cellular, we focus on providing the best wireless experience for our customers through a high-quality network and the most knowledgeable associates in the industry.”

Paulsen graduated the University of Iowa Tippie College of Business. She is the mother of four and actively involved in her community through the school district and food pantry. She volunteers her time with Junior Achievement, she is the board chair for U.S. Cellular’s Women in Action Wisconsin Chapter Affinity Network Group as well as acting as the UScellular Ambassador for the Dane County Boys and Girls Club, organizing 5 major events each year along with recruiting volunteers and fundraising.

About UScellular UScellular is the fourth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier is building a stronger network with the latest 5G technology and offers a wide range of communication services that enhance consumers’ lives, increase the competitiveness of local businesses and improve the efficiency of government operations. To learn more about UScellular, visit one of its retail stores or www.uscellular.com. To get the latest news, promos and videos, connect with UScellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.

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For more information, contact: Julie Embling, jembling@laughlin.com, 630-388-9933

The Creative Company welcomes Hallie Lynne Heuser to team

Hallie brings creative, practical design experience to the company

MADISON, WI (March 25, 2021) — Hallie Lynne Heuser has joined The Creative Company as a Graphic Designer. Hallie has years of experience bringing creative ideas to life.

Hallie has led her own design company, HLH Graphic Design, for over a decade. She previously designed for Cheramy Story Arts and Marketing, and her clients have included the Geneva Film Festival and Chicago Race Management & Timing.

“I have been creating and drawing since I could pick up a crayon,” Hallie said. “I started out with a background in Graphic Design, working in Product Development and Design. As technology in the design world has changed and expanded, I also expanded my knowledge base to include both Web Design and Digital Marketing. I love helping clients reach their business goals with cohesive, unified brand messaging and presence.” 

Laura Gallagher, President and Founder of The Creative Company, said: “Hallie brings a creative eye and deep experience to The Creative Company. Her work in product design and experience with a variety of businesses, large and small,  will serve our clients well. ” 

Hallie started in mid-March and already has jumped in with creative design solutions.

“I am super excited to join The Creative Company’s team,” Hallie said. “Being a part of this  talented team and helping clients reach their business goals is a dream come true. Utilizing all of my design, marketing, and web skills all at once will be amazing.  

About The Creative Company, Inc.

The Creative Company is Wisconsin’s leading PR and Digital Agency that represents leading nonprofits, businesses and entrepreneurs, helping them evolve, promote and protect their brands and reputations. The Creative Company is certified as a Woman-Owned Business Enterprise by the State of Wisconsin, is a proud member of the Better Business Bureau of Wisconsin, and is the recipient of many creative awards and accolades including Best Places to Work and Best Ad Agency in Wisconsin.  Visit thecreativecompany.com for more information.

FMI:
Laura Gallagher
608-558-0662
laura@thecreativecompany.com