PINK HEIFER FARMERS AND FAMILIES INITIATIVE

Strengthening the People Who Feed Our Communities

The Pink Heifer Farmers and Families Initiative is a purpose driven philanthropic platform established by Pink Heifer BBQ Group, Inc. to support Midwest farmers, agricultural families, and rural communities that form the backbone of our food system.

Rooted in Midwestern values of hard work, resilience, and community, and inspired by a multigenerational commitment to service, the Initiative is designed to deliver meaningful, practical support to those who work the land, raise livestock, and sustain the agricultural economy across generations.

A scalable, embedded giving model designed to turn everyday customer engagement into lasting support for Midwest farmers and agricultural families.

Our Purpose

Farming is more than an occupation. It is a way of life defined by long hours, financial volatility, and deep family responsibility.

When farmers or agricultural families face hardship, whether from economic pressure, unexpected events, or generational transition, the impact extends far beyond the individual operation. It affects families, local economies, and the long-term stability of the food system itself.

The Pink Heifer Farmers and Families Initiative exists to:
❖ Provide direct support to Midwest farmers during periods of hardship or transition
❖ Assist agricultural families facing short term or ongoing challenges
❖ Strengthen the long-term sustainability of farming operations and rural communities
❖ Support animal health and veterinary related needs that are critical to agricultural continuity

How the Initiative Is Funded

The Initiative is built on a scalable, embedded giving model designed to generate consistent and growing impact over time.

A core funding mechanism is tied directly to one of Pink Heifer’s highest volume menu items.

For every order of Pink Heifer’s signature brisket and cheddar egg rolls, known as Wagon Rolls, $1.00 is automatically allocated to the Initiative.

Additional funding is generated through guest round up contributions at the register, dedicated charitable promotions and campaigns, corporate partnerships and sponsorships, and community driven fundraising events.

All funds are deposited into a dedicated account with one of our banking partners to ensure transparency, accountability, and proper stewardship.

A Scalable Model for Impact

The Pink Heifer Farmers and Families Initiative is designed as a high efficiency, volume driven giving model that scales directly with customer engagement and brand growth.

By aligning a fixed contribution with a high frequency menu item and reinforcing it through guest participation and partnerships, the Initiative creates a consistent and expanding source of funding. This structure has the potential to generate $15,000 to $25,000 or more per location annually, with meaningful upside as additional BBQ Saloon locations are developed across the Midwest.

As the brand grows, so does the impact.

Strategic Vision

The Pink Heifer Farmers and Families Initiative is not designed as a one-time campaign or limited program. It is a long-term platform for sustained impact.

As Pink Heifer expands its BBQ Saloon model across the Midwest, the Initiative is positioned to scale alongside it, transforming everyday dining into a consistent source of support for the agricultural community.

Every location opened. Every Wagon Roll sold. Every guest interaction. All contribute to a larger mission.

Governance and Advisory Council

The Initiative is guided by an Advisory Council composed of experienced leaders across agriculture, animal health, philanthropy, and community leadership.

The Council plays a central role in identifying and prioritizing funding recipients, ensuring funds are distributed where they create the greatest real-world impact, and maintaining integrity, transparency, and mission alignment.

Advisory Council Members

Pam Jahnke

A highly respected agricultural broadcaster and longtime host of the Midwest Farm Report, Pam Jahnke is one of the most trusted voices in Upper Midwest agriculture. Raised on a Wisconsin dairy farm, she brings authentic, firsthand knowledge of farming life and deep relationships across the agricultural community. Her work has consistently focused on strengthening rural communities, supporting farmers, and elevating the importance of agriculture in everyday life.

Heidi Kramer

Senior Director of Development for the University of Wisconsin School of Veterinary Medicine, Heidi Kramer brings extensive experience in strategic philanthropy, donor engagement, and institutional advancement. Through her leadership roles within the University of Wisconsin Foundation and Alumni Association and the Women’s Philanthropy Council, she has helped drive meaningful impact across veterinary medicine, animal health, and agricultural systems.

Leadership and Legacy

The Pink Heifer Farmers and Families Initiative is rooted in a deeply personal and multigenerational commitment to service.

Levi Fox’s maternal grandfather, Sir Melvin Pinkham, was a longtime leader within the Knights of Pythias, a fraternal organization founded in 1864 and built on principles of friendship, charity, and benevolence, with a long history of supporting communities through charitable programs, youth initiatives, and service driven leadership.

He dedicated several decades to advancing the mission of the Pythian Youth Foundation of California. Through his stewardship, one of the nation’s most unique charitable models, a federally authorized youth camp in Sequoia National Forest, established in 1946 under the authority of President Harry S Truman’s administration, provided life changing experiences to thousands of underprivileged children who otherwise would not have had access to those opportunities. His work helped create a lasting environment of mentorship, structure, and hope for generations of youth.

Following Melvin’s passing in 2015, that commitment to giving continued within the family.

Levi Fox carried forward that legacy by working alongside organizations including Miller Children’s Hospital in Long Beach and Chai Lifeline in Chicago, supporting critically ill children and their families through both financial contributions and hands on involvement. These efforts focused on delivering meaningful, real-world support during some of the most challenging moments families face.

The creation of the Pink Heifer Farmers and Families Initiative represents the next evolution of that legacy.

Under Levi’s leadership, the Initiative transforms everyday business activity into a scalable platform for impact, one designed to support Midwest farmers and agricultural families with the same sense of purpose, consistency, and long-term commitment that has defined his family’s philanthropic efforts for decades.

About Pink Heifer BBQ Group, Inc.

Pink Heifer BBQ Group, Inc. is a Wisconsin based hospitality company focused on building a next generation BBQ brand rooted in authenticity, community, and scalable impact. With its Mothership location in Monticello and its Flagship Quick Service “BBQ Saloon” location at 567 State Street in Madison, the Pink Heifer is a rapidly expanding company focused on growing a regional footprint of several dozen locations across the Midwest over the next five years.

At its core, Pink Heifer is built on a simple principle: great food should bring people together and create something bigger than the meal itself.

Legal Note

At this stage of our expansion, the Initiative operates as a dedicated philanthropic platform within Pink Heifer BBQ Group, Inc. and is not currently a 501(c)(3) organization. We utilize a pass-through giving model where 100% of all funds are stewarded by our Advisory Council and directed to approved charitable organizations to ensure mission alignment and impact.