Photo by Richard Hurd
Newly renovated Bergstrom Cadillac dealership opens in Madison
(Madison, WI – May 12, 2025) – Bergstrom Automotive announced the grand re-opening of the state’s largest Cadillac dealership after completing its renovation at 1200 Applegate Road, Madison. This newly renovated dealership aligns with the Cadillac brand’s new world-class luxury product and design direction.
Bergstrom Cadillac of Madison is located on the larger Bergstrom Automotive campus, off the West Beltline at the exit of Fish Hatchery Road. The campus also encompasses Chevrolet, used vehicles and a body shop repair facility.
Bergstrom Automotive has continued its growth in Madison with five automotive facilities and over two hundred team members in the Madison market. John F. Bergstrom, Executive Chairman, states “The opening of this new state-of-the-art facility marks an exciting milestone in our commitment to the Madison market, and the luxury experience our Cadillac owners have come to expect from Bergstrom Automotive. We remain focused on delivering an exceptional guest experience as part of our commitment to being the right choice for our guests’ automotive needs.”
Bergstrom Cadillac of Madison is the top-selling, single Cadillac dealership in the state of Wisconsin. Bergstrom operates six Cadillac stores across the state, also making it the largest Cadillac dealer in Wisconsin.
The newly renovated Madison dealership offers the full lineup of Cadillac vehicles from the best-selling CT5 sedan, to the full-size Escalade and the all-electric Lyriq, Optiq and Escalade IQ, plus a full range of services including expert maintenance, repairs, and GM parts.
Everyone is welcome to visit the dealership for the Ribbon Cutting event. Details are as follows:
Wednesday, May 14, 2025
4 – 7 PM with Ribbon Cutting at 5PM
Bergstrom Cadillac of Madison
1200 Applegate Road, Madison, WI 53713
(608) 271-2211
The grand re-opening on May 14th will also feature the must-see and truly rare 2025 Cadillac CELESTIQ, a custom-commissioned and hand built ultra-luxury electric sedan.
About Bergstrom Automotive
Bergstrom Automotive, headquartered in Wisconsin, is the largest dealer in Wisconsin and one of the top automotive retailers in the U.S. The company employs over 2,500 teammates statewide and is focused on delivering outstanding guest service.
The Bergstrom organization sells and services the following franchises: Acura, Alfa Romeo, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, FIAT, Ford, Genesis, GMC, Honda, Hyundai, Infiniti, Jaguar, Jeep, Kia, Land Rover, Lexus, Lincoln, Maserati, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Ram, Sprinter, Subaru, Toyota, Volkswagen and Volvo in 40 facilities located throughout Wisconsin.