Photo by Richard Hurd
MMSD and Wisconsin Athletics Continue Reading Partnership with Role Model Reading Day at Sandburg Elementary School
MADISON, Wis.—The Madison Metropolitan School District (MMSD) and Wisconsin Athletics are launching the second year of their literacy-focused partnership, beginning with a Role Model Reading Day at Carl Sandburg Elementary School on Monday, Sept. 22.
With a shared goal of inspiring a love of reading and closing the literacy gap, MMSD and Wisconsin Athletics are teaming up with the 2nd & 7 Foundation, a non-profit organization founded by head football coach Luke Fickell and his former Ohio State teammates Ryan Miller and Mike Vrabel.
Through the collaboration, UW student-athletes from a variety of sports will visit MMSD schools weekly to celebrate the joy of reading. Each session will see Badger student-athletes distributing free books and spending 30–40 minutes reading with MMSD students, helping foster a love of reading and supporting literacy development.
This year’s program will reach MMSD’s eight full-service Community Schools: Hawthorne, John F. Kennedy, Lake View, Aldo Leopold, Mendota, Orchard Ridge, Carl Sandburg and Lori Mann Carey.
“I’m honored and proud to once again partner our 2nd & 7 Role Model Reading Program with the Madison School District,” said Fickell. “Our goal is to inspire children and foster a love of reading, but it’s also a great way for our student-athletes to connect with the community here in Madison. I’ve heard from countless athletes over the years of the joy they get from visiting classrooms and hopefully the impact we’re having can be felt all over the Madison Metropolitan School District as well.”
The partnership aligns with the district’s Mad for Reading initiative and underscores its commitment to literacy as the foundation of student success.
“When young learners see people they admire taking time to read with them, it sends a powerful message about the importance of literacy,” said Cindy Green, MMSD’s assistant superintendent of strategy and innovation. “Just as athletics and other co-curricular activities build belonging and connection for older students, leading to stronger attendance and academic performance, these early experiences help our youngest learners see themselves as part of a community that values their growth.”
The partnership is coordinated through MMSD’s Office of Strategy and Innovation and its Community Schools, ensuring that it supports school improvement plans and strengthens family-school-community connections.
The 2025–26 Role Model Reading Program runs from Sept. 3 through May 10, with student-athletes scheduled to visit participating schools on Mondays. The program is part of Badgers Give Back, UW Athletics’ community engagement platform.
For more information about the district’s approach to literacy, as well as ways for families and community members to support young readers, please visit the MMSD website.
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About the Madison Metropolitan School District
The Madison Metropolitan School District (MMSD) is the second-largest school district in Wisconsin, serving more than 25,000 students across 52 schools. The district’s vision is that every school will be a thriving school that prepares every student to graduate ready for college, career and community. With more than 6,000 teachers and staff, MMSD is committed to ensuring the district’s goals and core values are held at the center of its efforts, so students can learn, belong and thrive. For more information, visit mmsd.org.