Join Login

Photo by Richard Hurd

iHeartMedia Madison Brings New Sports Talk Station to Listeners With 1070 THE GAME

Renowned Sports On-air Personalities Steve Czaban and Mike Heller to Lead Program Line up

Madison, Wis. – January 31, 2020 – iHeartMedia Madison announced today the debut of the new 1070 THE GAME, Madison’s Sports Talk That Rocks, effective February 3.

1070 THE GAME will broadcast the latest local sports news and headlines as well as feature shows from top on-air personalities including Steve Czaban, who will lead the program line up from 6 a.m. to 9 a.m., and Mike Heller, who can be heard on afternoon drive from 3 p.m. to 6 p.m.

Czaban has worked for several major syndicated sports talk networks including Sporting News, ESPN Radio and Fox Sports Radio in his 18-year career as well as in various markets such as  Santa Barbara, California; Chicago; Milwaukee; Charlotte; and Washington, D.C. He is a loyal fan of the Green Bay Packers, which he calls “The Chosen Ones” of the NFL. In his free time, Czaban is an avid golfer.

A fixture in Wisconsin Sports media for more than 30 years, Mike Heller will join 1070 The Game program lineup. One of the original “daily” sports radio hosts on WTSO, Heller has been heard on afternoon-drive for almost two decades and has won numerous Wisconsin Broadcasters Association Awards (WBA) including “Best Show.”  Heller has also been featured nationally since 2012 as a regular guest host on “The Dan Patrick Show” and “The Rich Eisen Show.”

“Wisconsin has a strong and diverse sports fan base,” said Drew Lautner, Market President for iHeartMedia Madison. “We believe we have assembled the best of the best to deliver news, commentary, differing opinions, on-field insight and an occasional laugh to our loyal listeners.”

Full Weekday Program Lineup:

Steve Czaban Show: 6 a.m. – 9 a.m.

Dan Patrick Show: 9 a.m. – 12 p.m.

Colin Cowherd: 12 p.m. – 3 p.m.

Mike Heller Show: 3 p.m. – 6 p.m.

iHeartMedia is the leading media outlet in the Madison market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with more than 2 billion app downloads and more than 135 million registered users.

About iHeartMedia Madison

iHeartMedia Madison owns and operates Z-104, WIBA-AM, WIBA-FM, 96.3 Star Country, 1070 The Game, REWIND 92-1, U-100.9, and is part of iHeartMedia. iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month – and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S. The company’s leadership position in audio extends across multiple platforms, including more than 850 live broadcast stations in over 150 markets; digital radio via its iHeartRadio digital service available across more than 250 platforms and 2,000 devices; through its on-air influencers; social; branded iconic live music events; and podcasts as the #1 commercial podcast publisher. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio product, using data from its massive consumer base. Visit for more company information.

# # #

Terry McGraw
Integrated Marketing Manager