Vierbicher Unveils New Logo Reflecting Growth and the Future of the Firm

REEDSBURG, WI – Vierbicher, a leading planning, engineering, landscape architecture, and surveying firm, today announced the debut of its new logo and refreshed visual identity. The updated look reflects the firm’s continued growth, evolving services, and deep commitment to long-term client partnerships as it approaches its 50th anniversary.

The new logo is the centerpiece of a broader brand refresh developed in collaboration with KennedyC, Vierbicher’s media and branding agency. The updated design modernizes the firm’s visual presence while honoring its established history and reputation.

“As we approached this milestone, we wanted a brand that not only acknowledged where we’ve been, but clearly expressed who we are today and where we’re headed,” said Rod Zubella, CEO. “Our new logo reflects the trust our clients place in us as advisors, the technical expertise of our engineers and surveyors, and the forward-looking mindset that guides every project we take on.”

As part of the brand work, Vierbicher also refined the way it describes its business. The firm’s new descriptor, “Advisors / Engineers / Surveyors,” better captures the full scope of its services and the way clients experience working with the firm.

While planning and community development remains a core component of Vierbicher’s work, clients increasingly rely on the firm as a strategic partner—one that helps navigate complex challenges, coordinate multidisciplinary teams, and bring long-term visions to life.

“Our clients don’t just see us as planners or designers,” said Andy Kurtz, Planning & Community Development Manager. “They see us as trusted advisors who help them solve problems, anticipate challenges, and deliver projects that stand the test of time. The updated language is a subtle but important shift that reflects the relationships we’ve built and the value we provide.”

“Brand updates don’t happen often, and we approached this one with intention,” added Suzanne Doody, Marketing Manager. “Our goal was to create a visual identity that we can confidently stand behind for many years to come—one that looks as strong on a jobsite vest as it does on a proposal cover or presentation.”

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Founded in 1976, Vierbicher provides integrated services in planning, civil engineering, landscape architecture, and surveying from five offices across Wisconsin and he Upper Midwest. For nearly 50 years, the firm has partnered with clients to plan, design, and deliver projects that strengthen communities and support long-term growth.

With services spanning advisory, engineering, surveying, and related disciplines, Vierbicher brings together technical expertise, practical experience, and a collaborative approach to help clients move from vision to reality.

For more information, visit vierbicher.com.