Midwest Mujeres: Empowering Dreams and Forging Connections

At “Roscas y Reynas,” our recent event held at StartingBlock Madison, the air was inspiring as over 50 entrepreneurs of color gathered to connect, share their stories, and celebrate successes. The event was a unique blend of cultural tradition and networking and provided a platform for these vibrant entrepreneurs to showcase their achievements and discuss the challenges they’ve overcome on their journey.

Networking Beyond Boundaries

The heartbeat of “Roscas y Reynas” was in the vibrant exchange of ideas and experiences among entrepreneurs from diverse backgrounds. Attendees engaged in meaningful conversations, fostering connections that extended beyond the event itself. The room was filled with the energy of collaboration as entrepreneurs shared insights, advice, and resources, creating a supportive network that transcended industries and backgrounds.

Stories of Triumph and Resilience: Latina and Black women entrepreneurs

The highlight of the evening was the compelling stories shared by entrepreneurs of color who took the stage to talk about their challenges and triumphs. From navigating the complexities of entrepreneurship to overcoming systemic barriers, each narrative resonated with authenticity and resilience.

Gloria Reyes, the first Latina to run for City Mayor, shared her journey of breaking glass ceilings, while Shibon Evans, a Hip Hop artist and entrepreneur, spoke passionately about the power of creativity in business.

Sarah Branch talked about the evolution of her business and gave us a call to action for more unity between Black and Latinas in the community. Duha Jamal discussed how the war in Gaza provoked people to cancel orders for her catering business. Despite these challenges, she is determined to continue in her business.

A Spotlight on Success

Dean Health Care, and FoodFight, our event sponsors, played a crucial role in sweetening the evening. UNIDOS, a local non-profit organization working against domestic violence in the Latino community in Wisconsin, Melanie Hernandez, a local Latina author, and Alkeme Brand held space as community supporters. Photography was provided by Talia Photography.

The Hot Chocolate Bar with Roscas provided a tasty and cultural networking backdrop, adding warmth to the gathering. As entrepreneurs savored the delicious Kings Cake, connections flourished, and the room echoed with the spirit of celebration. We are thankful to Dulce from Paradise Ice Cream for making the chapurrado.

Dream Board: Aspirations Shared

The Dream Board activity offered a unique opportunity for entrepreneurs to visualize their dreams and articulate how they could contribute to others’ success. It became a collaborative space where dreams were shared, supported, and reinforced the sense of community that defines “Roscas y Reynas.”

Capturing the Moment

The event concluded with a group picture, immortalizing the shared moments of inspiration, collaboration, and connection.

We are very grateful for local media support like La Comunidad News and Madison365.

Conclusion: A Celebration of Diversity and Resilience

“Roscas y Reynas” transcended the traditional networking event, becoming a celebration of diversity, resilience, and shared dreams. The event’s success lies in the lasting connections formed and the stories that will continue to inspire future generations of entrepreneurs of color.

As we reflect on this unforgettable evening, we extend our gratitude to all the Brown, Black, International, Latina, immigrant, and new women entrepreneurs, sponsors, and supporters who made “Roscas y Reynas” a resounding success.

Together, we continue to build bridges, break barriers, and celebrate the richness of entrepreneurship in all its forms.