Madison’s Novii CPA is an accounting firm with startup vibes

Name an industry, and chances are there are at least a few startups vying to “disrupt” it with some status-quo-busting product or business model.

But accounting?

The business of preparing financial statements and filing taxes might not sound ripe for revolution. But after working with many clients who owned small businesses, certified public accountant Victoria Thayer caught the startup bug too.

“It was so inspiring to see all these entrepreneurs that just had an idea, started a business and took the leap,” Thayer said. “So I started thinking well … maybe I should give it a try.”

She envisioned a company that would help business owners understand their finances and financial options so they can achieve their goals. While many startups proffer human-replacing technology, Thayer imagined transforming the accounting industry by getting accountants to interact more with their clients and colleagues.

Last May, she quit her job as an auditor to do just that. She named her firm Novii CPA, a combination of “novus” (new) and “vision,” with an extra “i” inspired by tech startups.