Backflip Creative Marketing experiments with commercial advertising in a Backflippy way!

FOR IMMEDIATE RELEASE

Backflip Creative Marketing Experiments with Commercial Advertising in a Backflippy Way!

Madison, WI – May 17, 2024 – Backflip, a trailblazer in creative marketing and video production, is thrilled to announce its latest venture into commercial advertising. With a distinctive approach that blends creativity, strategy, and a touch of ‘Backflippy’ magic, Backflip is stepping into the landscape of broadcast TV advertising for one of its toughest clients: itself.

Our recent “Sell More, Better” TV commercial is a testament to our commitment to pushing boundaries and delivering exceptional results for our clients. This commercial is not just about selling a product; it’s about telling a story that resonates with audiences and drives meaningful engagement.

A fresh take on self-promotion

At Backflip, we believe that effective advertising is about more than just getting your message out there—it’s about making a lasting impression with something awesome. Our “Sell More, Better” commercial exemplifies this philosophy by combining top-notch cinematography, comedic narratives and performances, and the ever-useful tool: repetition. Also, we employed the use of repetition.

The Challenge of Marketing Ourselves

Creating a commercial for our own brand presented a unique set of challenges. As a marketing agency, we are often our own toughest critics. The task required us to step back and objectively view our brand through the eyes of our audience. It involved a deep introspection into what makes Backflip unique and how we can effectively communicate that to potential clients.

Our team tackled this challenge head-on, leveraging our collective expertise to produce a commercial that highlights our capabilities and captures the essence of who we are. Love it or hate it, you’ll absolutely remember it. The process was a valuable exercise in self-reflection and creativity, ultimately resulting in a product that makes us feel incredibly proud.

About Backflip

Backflip is a full-service creative marketing agency based in Madison, WI. We specialize in branding, video production, web design, and digital marketing, offering a holistic approach to help businesses grow and thrive in today’s competitive market.

We invite businesses looking to elevate their marketing efforts to join us in this exciting journey. Whether you’re a small business aiming to increase local visibility or a large corporation seeking to enhance your brand presence, Backflip has the expertise and creativity to help you succeed.

For more information about our services or to see our “Sell More, Better” TV commercial, visit our website at letsbackflip.com.