UW-Madison unveils strategic vision to boost entrepreneurship

The University of Wisconsin–Madison is positioning itself to strengthen entrepreneurial pathways, experiences and outcomes, drawing on the findings and recommendations of a study commissioned by Chancellor Jennifer Mnookin.

The comprehensive plan outlined in the study aims to create a thriving entrepreneurial environment, leveraging the university’s existing strengths and capabilities along with its ongoing commitment to fostering entrepreneurship across campus.

Mnookin has made entrepreneurship a key priority for the university. In 2023, she charged the working group, comprised of entrepreneurial and innovation leaders from campus and industry, with reviewing current practices and making recommendations.

“UW already is a thriving hub of innovation and entrepreneurial excellence, and we have an opportunity to make it even stronger,” Mnookin says. “This report, and its recommendations, provide a roadmap not just to unify our existing programs, but to chart a new direction to further empower our entrepreneurial community to lead in ways that truly differentiate us on a national and global scale.”