Orange Shoe Personal Fitness Celebrates 20 Years

Two Decades of Empowering Members with Comfort and Confidence in Their Health & Fitness Journeys 

MADISON, Wisc. – Orange Shoe Personal Fitness (Orange Shoe) knows that it takes more than physical strength to lift one’s confidence about incorporating a healthy workout routine into their life. The studio concept has been inspiring optimistic outlooks on fitness now for two decades and it is celebrating its members’ successes with a 20-year anniversary celebration.

The Madison, Wisconsin-born personal fitness studio, now with 3 locations locally and 12 locations between Madison, Milwaukee and Chicagoland, is marking this milestone with a community open house across all studios on no other day than of course — December 20. It will include personal fitness assessments, mini personal training consultations and a free community introduction class. In addition to the gathering, all Orange Shoe locations will be honoring their 20th anniversary with a celebratory 20 percent discount offer. The savings can be applied to the first month of membership packages.

“Our journey started here in Madison 20 years ago fueled by a mission to provide a personal, supportive, and inclusive fitness experience for everyone, regardless of where they are in their health and wellness journey,” said Lauren Birkel,  Owner of the Madison West and Downtown, Wisc. Studios. “Over the past two decades, we’ve had the privilege of being part of countless transformations, not just in terms of fitness, but in confidence, resilience, and a sense of community. This celebration is more than a milestone; it’s a heartfelt thank you to the incredible people who have made it all possible—our loyal clients who inspire us every day, our talented trainers who bring passion and expertise to their work, and our supportive staff who embody the spirit of Orange Shoe.”

Known for its highly personalized approach to training and wellness, Orange Shoe has been dedicated to helping individuals achieve their fitness goals through customized training and a welcoming community environment.

Since its inception 20 years ago, Orange Shoe has achieved several memorable milestones, including opening its first franchised studio in Madison in 2008 and expanding to Milwaukee and Chicago by 2010. Likewise, as it has expanded, the brand has consistently provided the exceptional personal trainers working at their studios with opportunities to begin their entrepreneurial journeys within existing and newly built locations.

“Paying it forward, whether to our trainers, our members or communities has always been at the heart of Orange Shoe,” said Birkel. “As we celebrate 20 years of empowering people through fitness, we’re proud to reflect on the impact we’ve made beyond the gym. Each year, we partner with local nonprofits, sponsor community events, and lead initiatives like ‘Burpees for Bucks,’ where our trainers do a burpee for every dollar donated to a chosen charity. It’s a fun and meaningful way to engage our clients, support important causes, and show our gratitude to the communities that have supported us over the past two decades.”

This year, the brand expanded its presence in Chicagoland with its fourth opening in the market, this one arriving in Chicago’s Lincoln Park neighborhood. Looking ahead, Orange Shoe Fitness aims to continue being the premier personal training studio in each of its markets, which include Madison, Milwaukee and Chicago.

To explore membership options in https://www.orangeshoe.com/MadisonDowntown and at all studios, visit https://www.orangeshoe.com/.

About Orange Shoe Fitness

Orange Shoe Fitness is a leading provider of personalized fitness solutions, dedicated to empowering individuals through tailored workout programs and expert guidance. Orange Shoe was founded in 2004 by Josh Martin in Madison, Wisconsin while working as a successful pharmaceutical rep. Known for always wearing bright orange sneakers during his visits to local hospitals and clinics, Josh was inspired to help people avoid the need for medication by focusing on personal fitness and wellness. With the support of Scott and Katie Michel, both passionate professionals with degrees in Exercise Sports Science and Teaching, Orange Shoe Personal Fitness expanded its reach across the Midwest. Emphasizing one-on-one attention and community engagement, Orange Shoe Fitness delivers a unique fitness experience designed to meet each client’s specific goals and needs. From weight loss and strength building to overall wellness and mobility, Orange Shoe Fitness creates customized plans that fit seamlessly into clients’ lifestyles. The brand has 12 studios open across Milwaukee and Madison, Wisconsin and throughout the Chicagoland area.

For more information, visit https://www.orangeshoe.com

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