Thrill Factory Entertainment Set to Open in Madison

Madison, WI – The wait is nearly over! Thrill Factory, one of Wisconsin’s largest family entertainment centers, will open its doors this New Years Eve at East Towne Mall, bringing over 50,000 square feet of non-stop fun and excitement for all ages. Featured on the hit tv show, Shark Tank, Thrill Factory received deal offers from THREE of the famous sharks! This massive facility will offer a diverse range of attractions and activities designed to deliver unforgettable experiences for everyone from families to corporate groups.

Thrill Factory will feature a 12-lane bowling alley, with four lanes located in a VIP section, ideal for hosting private events and birthday parties. The center will also offer HyperBowling, a modern twist on traditional bowling that adds an extra layer of interactive fun.

In addition to bowling, Thrill Factory will be home to:

State-of-the-Art Laser Tag Arena: Step into a futuristic, adrenaline-pumping laser tag experience, complete with special effects and multi-level gameplay.

Escape Rooms: Get ready to crack codes, solve puzzles, and test your wits in a variety of fully immersive themed escape rooms.

Arcade and Redemption Center: Thrill Factory’s arcade will feature the latest games, and players can redeem their winnings for fantastic prizes at the redemption center.

Mini Golf Course: A creatively themed mini golf experience that’s perfect for family fun or a friendly competition with friends.

Wizard’s Adventure: A magical quest for guests of all ages! Embark on an interactive journey to complete enchanted tasks and challenges.

Zombie Town Shooting Gallery: Prepare to be scared! Our haunted walk-through attraction will feature terrifying animatronics, special effects, and an unforgettable experience for thrill-seekers.

Restaurant and Bar: Take a break from the action and refuel at our full-service restaurant. We offer a wide variety of delicious options for everyone. For those seeking a more unique experience, we have a tiki bar, perfect for tropical vibes and island-inspired drinks. Our adults-only section comes with the added fun of a dumbwaiter, delivering food and drinks directly to guests from the bar below. Additionally, we feature one more themed bar within the center—styled like a lively pirate bar.

“We’re excited to create an all-in-one entertainment destination here in Madison,” said Guy Kitchell, founder of Thrill Factory. “From laser tag and escape rooms to our mini golf course and VIP bowling lanes, we’ve designed this facility to cater to guests of all ages and interests.”

Thrill Factory is also preparing for a wide range of private events, birthday parties, and corporate gatherings, with flexible packages available to suit different group sizes and needs.

Grand Opening Event – December 31, 2024

Thrill Factory will kick off with a grand opening celebration, offering special promotions, giveaways, and an exclusive first look at its incredible attractions.

About Thrill Factory

Located in East Towne Mall, next to Dick’s Sporting Goods, Thrill Factory Entertainment is Madison’s newest family fun center, offering laser tag, bowling, arcade games, escape rooms, mini golf, and more across its 50,000-square-foot facility. Designed to provide memorable experiences for guests of all ages, Thrill Factory is the go-to destination for family outings, corporate events, and parties.

For more information, visit www.thrillfactoryentertainment.com

For media inquiries, please contact:
Bryan Born
Sales & Events Manager
Thrill Factory Entertainment
(608) 285-5584 Ext: 3bryan@thrillfactoryentertainment.com