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Lean Focus CEO Damon Baker Named In Business 2021 Executive of the Year

MADISON, Wisc., Jan. 4, 2021 /PRNewswire/ — Milwaukee native Damon Baker has just been named an In Business 2021 Executive of the Year. The awards program recognizes exemplary business executives based on leadership, innovation, and company success. And, in a year rife with economic challenges, it was Damon’s innovative leadership and challenger thinking that enabled his company, Lean Focus®—a Madison-based consulting, training, and talent solutions firm—to not only meet their growth projections for 2020, but exceed them.

“Like many companies, the pandemic has had a significant impact on our ability to execute our plans,” said Damon. “But that didn’t stop us from helping our clients transform their businesses—in fact, it inspired us to reimagine the way we deliver our services to the markets we serve. Our team worked diligently to develop virtual offerings such as remote consulting and learning, as well as expand into new service areas that reduced our reliance on the traditional in-person consulting model. This pivot enabled us to return to a double-digit level of growth, without sacrificing value in the eyes of our clients.”

Lean Focus’s clientele represents a “who’s who” of global leaders in every industry, including some of the world’s most respected brands and several members of the Fortune 1000. And sacrifice value they did not—under Damon’s leadership, Lean Focus’s clients were able to adapt to this new economic landscape without missing a beat.

But while this past year was unique in the challenges it presented, Damon says their tried-and-true methodology remained the same: the Lean Focus Business System™. Applied by Lean Focus’s team of senior-level practitioners, the system utilizes 5 Key Elements to build the lasting organizational and cultural infrastructure it takes to overcome their client’s biggest challenges, and transform their business for good.

To learn more about the services and solutions Lean Focus offers, visit

About Lean Focus:

Lean Focus helps businesses overcome their biggest challenges by transforming them for the better, and for the long-term. Applied with our proven, hands-on approach, the Lean Focus Business System™ utilizes 5 Key Elements—Growth, Lean, Leadership, Foundation, and Guiding Principles—to build the lasting organizational and cultural infrastructure it takes to achieve real results.

Lean Focus® | Transforming Businesses for Good

April Lee
Managing Director
Phone: 630.800.8519

About In Business:

In Business is the premier business-to-business publication in the Greater Madison region, celebrating more than 43 years of editorial excellence. Our nationally acclaimed editorial department covers the companies and people shaping the business community through readership news, analysis, and in-depth profiles – both online and in print for the Greater Madison region.  We provide interview-style reporting on best industry business practices. We also profile new businesses in the marketplace and honor the stakeholders who built the business community with awards programs and special events.

To contact In Business magazine, click here.