Photo by Richard Hurd
Lexus of Madison has become Bergstrom Lexus of Madison
NEWS RELEASE
Contact:
John F. Bergstrom
Executive Chairman
Bergstrom Automotive
(920) 585-9104
Lexus of Madison has become Bergstrom Lexus of Madison
Madison, WI (December 16, 2024) – Bergstrom Automotive, the largest automotive group in Wisconsin, continued its growth in the Madison market by completing the acquisition of Lexus of Madison. Bergstrom Automotive operates 40 dealerships in Wisconsin and has built its brand and success by focusing on delivering quality guest service. With this acquisition, Bergstrom Automotive now employs over 2,500 teammates in the state. John F. Bergstrom, Founder and Executive Chairman, started with a Chevrolet dealership in Neenah, Wisconsin and the company now represents every automotive brand sold in the state. This is Bergstrom Automotive’s second Lexus dealership and will be the fifth Bergstrom location in the Madison Market, including a recently completed state-of-the-art body shop.
The company, founded by John F. Bergstrom and his brother Richard A. Bergstrom, first entered the Madison market over 20 years ago with the acquisition of the luxury brand Cadillac. Madison Cadillac quickly grew to be the largest Cadillac dealership in the state and holds that distinction today along with many customer service awards. Earlier this year the company reinvested heavily in the Madison market by launching construction of a new Cadillac facility at its current location on the beltline at the Fish Hatchery Road exit. Bergstrom Automotive also has two Chevrolet dealerships in the Madison Market.
John F. Bergstrom, Executive Chairman of Bergstrom Automotive stated, “We are honored to represent Lexus in the Madison market. For over 40 years, our focus and commitment has been to deliver great guest experiences. The Lexus brand aligns with our approach of providing this elevated experience to our guests.”
Lexus, a luxury automotive manufacturer founded in 1989, has built a global reputation for precision, reliability, and technologically advanced premium vehicles combined with exceptional customer service. Bergstrom Automotive’s focus on exceptional guest treatment combines extremely well with the Lexus brand. Bergstrom Automotive’s Lexus location in Appleton has earned the prestigious Elite of Lexus Award for 23 consecutive years.
Bergstrom’s new Lexus facility is located at 8000 Airport Road in Middleton and is now open for business as “Bergstrom Lexus of Madison.”
About Bergstrom Automotive
Bergstrom Automotive, headquartered in Neenah, Wisconsin, is one of the top automotive retailers in the U.S. and the largest dealer in Wisconsin. The company employs over 2,500 teammates statewide and is focused on delivering outstanding guest service. The Bergstrom organization sells and services the following franchises: Acura, Alfa Romeo, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, FIAT, Ford, Genesis, GMC, Honda, Hyundai, Infiniti, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Maserati, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Ram, Sprinter, Subaru, Toyota, Volkswagen and Volvo in facilities located throughout the state of Wisconsin.
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