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North Central Group To Break Ground On New Moxy Madison Hotel

North Central Group To Break Ground On New Moxy Madison Hotel
Uniquely Designed For Guests Looking To Experience Downtown Madison

-Opening Anticipated For Fall of 2023-

MADISON, WI (May 2022) –– This month, North Central Group (NCG) is excited to celebrate the groundbreaking of the Moxy Madison, with an anticipated opening in Fall 2023. Moxy Hotels, part of Marriott Bonvoy’s portfolio of 30 brands, are uniquely designed to enable guests to save on space and splurge on experiences. Moxy boldly reinvents the traditional hotel stay and aims to surprise travelers with a playful, spirited and fun guest experience. The new hotel will be located in the most vibrant redevelopment district in downtown Madison – the heart of the Capitol East District.

Equipped with tech-enabled bedrooms, interactive gathering spaces and approachable service, the Moxy Madison will be unlike any other hotel in Madison. Guests will receive a signature cocktail or beverage when they check-in at Bar Moxy, one of the four uniquely activated zones in the hotel. An additional rooftop bar and restaurant offers guests a tremendous view of Lake Monona and the social and young professional buzz of downtown Madison.

“The Moxy Madison will bring a new experience for guests looking to stay somewhere unlike the typical boutique hotel,” said Andy Inman, Vice President of Development for NCG. “This hotel is the perfect addition to the redevelopment of Capitol East District, allowing guests to venture into a lively area full of unique experiences.”

Visitors can easily attend highly anticipated concerts, enjoy an outdoor festival or catch a Forward Madison FC game thanks to the hotel’s convenient location next to The Sylvee and Breese Stevens Field. Also located adjacent to the Spark Building, an entrepreneurial hub for Madison’s best and brightest start-up companies.

About Moxy Hotels®

Moxy offers a playful hotel experience for the young at heart. With more than 70 properties open across North America, Europe, and Asia Pacific, Moxy boldly breaks the rules of a conventional hotel stay across the globe. The nontraditional experience starts with check-in at Bar Moxy and comes to life throughout its social public spaces, like the Lounge and Library, and the small but smart bedrooms. Moxy provides stylish, industrial design and sociable service at an attractive price point, so that guests can splurge on the experiences that matter most to them during their travels. Moxy celebrates nonconformity, open-mindedness, and originality above all – forever giving its guests permission to Play On #atthemoxy. For more information, visit and join the fun #atthemoxy on Instagram. Moxy is proud to participate in Marriott Bonvoy, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments, and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit

About North Central Group (NCG)

North Central Group is a leader in the ownership, development, and operation of premier hospitality properties. Established in 1981 by Founder and Chairman David Lenz, North Central Group (NCG) is a family-owned business with over 40 years of experience in the hospitality industry. We own and operate more than 25 properties across multiple states and national brands. We leverage our unparalleled expertise to provide hotel management services, hotel development expertise, and real estate-focused services to property owners and investors throughout the U.S.

To learn more about Moxy Madison, visit