Photo by Richard Hurd
Wisconsin Bank & Trust is Powered by HTLF
FOR RELEASE
May 27, 2021
Shawn Kesler
Midwest Region Marketing Officer
414.394.5946
skesler@htlf.com
Wisconsin Bank & Trust is Powered by HTLF
This is community banking with the scale to compete at any level
May 27 – Madison, WI – Wisconsin Bank & Trust (WBT) today announced its parent company, Heartland Financial USA, Inc., has rebranded as HTLF. The new branding better reflects the company HTLF is today and what it brings to WBT, our customers and our communities.
WBT’s logo has been updated with the tagline Powered by HTLF, representing the technology, efficiency and strength HTLF provides. This enables WBT to deliver the best of both worlds: the power of a larger organization combined with local decision-making and in-depth understanding of WBT’s customers and communities.
“HTLF provides us the resources and tools of a large company while we focus on growing customer relationships and delivering insight through extraordinary banking solutions and experiences,” said Brent Giles, President and CEO of Wisconsin Bank & Trust. “This is community banking with the scale to compete at any level.”
In the coming days and weeks customers will see the updated logo on WBT’s website, social channels and digital platforms.
About Wisconsin Bank & Trust
Wisconsin Bank & Trust (WBT), a subsidiary of Heartland Financial USA, Inc. operating under the brand name HTLF, is a business-focused community bank with assets of more than $1 billion. WBT serves customers from 13 banking centers in the Madison, Milwaukee, Green Bay, Sheboygan, Monroe and southwest areas of Wisconsin. WBT offers a wide range of personal and business banking and private client services. Wisconsin Bank & Trust is a Member of the FDIC and an Equal Housing Lender. For more information, visit www.wisconsinbankandtrust.com or call 608.203.1214.
About Heartland Financial USA, Inc.
Heartland Financial USA, Inc. (NASDAQ: HTLF), operating under the brand name HTLF, is a financial services company with assets of approximately $18.2 billion. HTLF’s banks serve communities in Arizona, California, Colorado, Illinois, Iowa, Kansas, Minnesota, Missouri, Montana, New Mexico, Texas and Wisconsin. HTLF is committed to its core commercial business, supported by a strong retail operation, and provides a diversified line of financial services including residential mortgage, wealth management, investment and insurance. Additional information is available at htlf.com.
# # #