WPS Health Solutions shares a ‘Love Letter to First Responders,’ sends treats to hospital workers, adds red heart to face mask for Valentine’s Day

MEDIA ADVISORY | February 12, 2021

Contact:
DeAnne Boegli
Vice President of Communications
608-977-7343
deanne.boegli@wpsic.com

WPS Health Solutions shares a ‘Love Letter to First Responders,’ sends treats to hospital workers, adds red heart to face mask for Valentine’s Day

Following up on the “face mask” replicas that were added to its Madison campus sign in December, WPS Health Solutions is celebrating Valentine’s Day by sharing a “Love Letter to First Responders” and adding red hearts to the sign at 1717 W. Broadway in Monona.

The temporary face masks call attention to the continued need for people to wear face coverings to reduce the spread of COVID-19, even as vaccines are being administered around the nation. The masks say, “We support first responders.”

For Valentine’s weekend, WPS is delivering treats and healthy snacks for Intensive Care Unit employees at hospitals in WPS communities: Madison; Wausau; Green Bay; Omaha, Neb.; Hampton, Va.; and southern Illinois. (Madison hospitals: SSM Health St. Mary’s, UnityPoint Health – Meriter, and UW Health)

Jessica Marking, a Brand Journalist in WPS Corporate Communications, wrote the following tribute, which is being shared with WPS employees and on the company’s social media channels.

A love letter to our first responders …

For so many serving in health care, your career path wasn’t a choice but a calling.

As battlefield health care providers, you have tended to the fallen of an invisible enemy during the COVID-19 pandemic. With overrun hospital beds and supplies, you have sacrificed for us.

Your face is covered with scars from your mask while your capable hands heal us and do not fear us. You’ve persevered in the face of total exhaustion. You have protected us.

Showing compassion for perfect strangers. Every day honoring the oath you pledged. Treating every color, every age, every human with decency and dignity. You have loved us.

Encouraging the fight within us and showing up day after day with no end in sight. You have advocated on our behalf. You have listened to our circumstances, our stories, our concerns, and our hurt. You have shown us patience.

Holding our hands when it is time to let go. You comfort our families in times of grief, guilt, and sorrow—and clap your hands in celebration of recovery. You have raised them in thanksgiving as you lifted us in good health. You have cried over us, prayed over us, and healed us.

People have called you heroes; people have called you warriors. From the bottom of our hearts, we call you angels.

At WPS Health Solutions this Valentine’s Day, we have a message for our employees, customers, and everyone else: Share your love for the first responders in your life.

Please #sharethelove by tagging @WPSHEALTHSOLUTIONS on Facebook and LinkedIn, and @WPS_HS on Twitter.

About WPS Health Solutions:

Wisconsin Physicians Service Insurance Corporation is a nationally regarded benefits administrator for a variety of U.S. government programs and a leading not-for-profit health insurer in Wisconsin. Wisconsin Physicians Service Insurance Corporation utilizes “WPS Health Solutions” to refer to our entire enterprise. Within our enterprise, there are three divisions, including Government Health Administrators, Military and Veterans Health, and WPS Health Insurance/WPS Health Plan/EPIC Specialty Benefits. WPS Government Health Administrators manages Medicare Part A and Part B benefits for millions of seniors in multiple states, and WPS Military and Veterans Health serves millions of members of the U.S. military and their families through TRICARE and Veterans Affairs programs. Wisconsin Physicians Service Insurance Corporation has been based in Madison, Wis., for nearly 75 years. For more information, please visit wpshealthsolutions.com.